问卷标题

Brief BackgroundbrbrStarbucks Coffee was founded in 1971 and is one of the largest coffee chains in the world. Its headquarters is located in Washington, USA. In addition to various coffee drinks, Starbucks also offers tea, desserts, baked goods and other commodities. As a global chain of coffee shops, Starbucks already has nearly 12,000 chain stores located in Europe, America, the Pacific and the Middle East. The first Starbucks in Hong Kong was established on the Exchange Square on May 2, 2000.brbr1.Management Problem of this survey research:brHow to increase Starbucks market sharebr2.The Research Objective (RO) and Research Questions (RQ) of this survey:brRO:Understand why consumers choose our brand and expand their advantagesbrRQ:br1.How do customers choose a coffee shopbr2.How do current customers rate the Starbucks brandbr3.Are customers satisfied with Starbucks servicebr4.How does our promotion appear in the target audiences visionbr5.What are the characteristics of the customers we targetbrbrStarbucks customer SurveybrbrThis survey is about collecting customer feedback on Starbucks’ service. Your feedback will help Starbucks to develop better service strategy in the near future All the information collected will be kept strictly confidential. If you have any concerns about your data provided, you can contact Mr. XXX, from ZZZ company with this phone number (……) and email address (………..) during office hours. brbrPlease answer the following questions as much as possible

1.Have you been to Starbucks in the past month

请给本项打分

2.What is your age? ____years

What is your martial status?