Whatmattersmostwhenyoupurchasesoft-drinks?
Quality
Taste
Price
Health
Number of choices
Brand image
Popularity
Packaging
Your own joyfulness
Other please specify
DoyoupreferCocaColaifyoubuysoft-drinks?
Ingeneral,whichkindofmediawillattractyoumosttoCocaCola?(Youcanselectmorethan1options)
Television advertisement
Internet advertisement
Newspaper
Social media (Facebook, Twitter, etc.)
Other
11*Factorsbesidescustomer,mediaandqualityarealsoimportantformeasCocaCola’sbrandimage.