星巴克的用户体验 Experience in Starbucks

感谢您百忙之中抽空来填写这份调查问卷，最多不会花费您超过2分钟时间，谢谢。 Thank you for taking your precious time to finish the questionnaire,it won't take you more than 2mins.

Q1:您的性别是？ What's your gender？

女female

男male

Q2:您是哪里人？

外国Foreigner form which country？

上海Shanghai

全国其他地区other provinces in China

Q3:您平时多久喝一次星巴克？ How often do you usually drink Starbucks?

几乎每天 Barely everyday

一周1-2次 1or2 times a week

一个月1-2次 1or 2 times a month

偶尔路过 Seldom, only passby.

Q4:在您星巴克所有体验中，您的点单和您收到饮料有过不一致吗？ In your all Starbucks experience, have you ever got the wrong beverage which is diff -erent from your order?

经常不一样 It happens all the time.

有过几次 It happens several time.

每次都一样 Never.

Q5:星巴克的伙伴更像是与您平等的朋友还是仅仅是服务员？ What do you think of employees in Starbucks, more like a friend or just a waiter(waitress)?

更像是朋友 More like a friend.

更像是服务员 More like a waiter or waitress

Q6:在我们新的饮料上市时，您会依旧选择经典的意式饮料还是尝试新品？ When we promote a new drink, would you still choose the classic Italian drink, or try to new product?

不喜欢尝新，忠于经典。 Don't like to try new delicacy, loyal to the classic one.

不排斥新品，偶尔可尝试。 Don't reject to try the new one once in a while.

喜爱尝新，但也不忘回味经典。Love to try the new one, but also the classic.

最爱新品，乐忠于尝鲜 Love to be early adopters.

Q7:在您拿饮料时，您最希望伙伴与您交流的是什么？（可多选） What kind of communication would you like when you get your drink? (multiple ch.)

喝饮料时需要注意的地方

纸巾、吸管和调味粉的位置

您今天的工作中的趣事

您当时的心情如何

不交流

Q8:您喜欢星巴克的纸杯和环保袋吗，还是更喜欢用塑料瓶和塑料袋？ Areyouprefer the paper cup and paper bag, or the plasticone?

纸杯和环保袋 Paper cups and Paper bags.

塑料瓶和塑料袋Plastic bottles and bags.

无所谓 All the same to me.

Q9:您觉得在星巴克用餐时，与朋友谈话相对是私密的还是非常公开的？ What do you think of your talk with a friend when you have a meal in Starbucks, is itrelatively private or quite public?

非常私密 very private

相对私密 relatively private

相对公开 relatively private

非常公开化 very public

星巴克的用户体验 Experience in Starbucks

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