Chinese tourists' preference when choosing souvenirs in Switzerland

Dear Sir/Madam, I’m currently a student of Cesar Ritz Colleges. As part of my course project which looks into Chinese Tourists’ Preference When Choosing Souvenirs in Switzerland. So as to make suggestions for Swiss tourist market to offer a better tourism merchandise for Chinese tourists. You’ll stay anonymous and the data will be only used for academic purpose. Your participation is significant for the research. It is a voluntary survey, however I appreciate your participation for 3 minutes! 

Q1:Gender

Male
Female

Q2:Age group

<15 
15-24
25-34
35-44
45-54
≥55

Q3:Main purpose of travelling to Switzerland

Holiday
Business
VFR
Study
Miscellaneous

:Please describe thedegree of your willingness to purchase following souvenirs before returning home.

Q4:Chocolates and candies

Strongly agree 
Agree 
Neutral
Disagree
Strongly disagree

Q5:Cookies

Strongly agree 
Agree
Neutral
Disagree
Strongly disagree

Q6:Cigarettes

Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Q7:Local wines

Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Q8:Local food (ex. Cheese)

Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Q9:Milk powder

Strongly agree
Agree 
Neutral
Disagree
Strongly disagree

Q10:Watches

Strongly agree
Agree 
Neutral
Disagree
Strongly disagree

Q11:Swiss Army Knife

Strongly agree
Agree 
Neutral
Disagree
Strongly disagree

Q12:Skincare products

Strongly agree
Agree 
Neutral
Disagree
Strongly disagree

Q13:Luxuries

Strongly agree
Agree 
Neutral
Disagree
Strongly disagree

Q14:Health products

Strongly agree 
Agree 
Neutral
Disagree
Strongly disagree

Q15:Crafts

Strongly agree 
Agree 
Neutral
Disagree
Strongly disagree

Q16:Postcards

Strongly agree 
Agree 
Neutral
Disagree
Strongly disagree

Q17:Costume and Jewelry

Strongly agree 
Agree 
Neutral
Disagree Strongly
disagree
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Chinese tourists' preference when choosing souvenirs in Switzerland
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