IPhone’s Improvement in China - 问卷调查调研模板

Q1:1. How many hours have you spent on cell phone per day?

under 1 hour

1~2 hours

2~3 hours

3 more hours

Q2:2. Where did you purchase your last cell phone?

E-shopping website

Experience Store

overseas purchasing agency

shopping mall of electric

others, please specify

Q3:3. How long had you used the last cell phone when you bought the current one?

<1year

1~2years

2~3years

>3years

Q4:4. Which net operators do you prefer?(Muti-choice)

China Mobil

China UNICOM

China Telecom

Q5:5. What is your main purpose for using cell phone?( Muti-choice)

Text message

office work

Game

online chatting

online surfing

Phone call

others, please specify

Q6:6. What main function is most important according to your usage? ( Muti-choice)

Shape and colour

hardware

software

camera

operation system

others please specify

Q7:7. Have you owned our E-products? If yes, please specify.

no

yes, please specify

Q8:8. Are you satisfied current customer service of Apple?

Strongly unsatisfied

Slightly unsatisfied

Not sure

Satisfied

Very Satisfied

Please specify the features of iPhone customers, if you choose the answer of (strongly) unsatisfied or (very) satisfied

Q9:9. What is your age group？

<18

19~26

27~35

36~50

>50

Q10:10. What is your income per year?

<80,000RMB

80,000~150,000RMB

150,001~250,000RMB

250,001~500,000RMB

>500,000RMB