Starbucks coffee

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Q1:Gender

Male

Female

Q2:Hometown

选项1

Q3:How often do you drink coffee?

Once a month

Once a week

Everyday

Others

Q4:Have you ever been to Starbucks?

Yed

Q5:Which do you think is a reasonable price to have a cup of coffee?

Under 10 RMB

10~20 RMB

20~30 RMB

over 30 RMB

Q6:The price of Starbucks’ coffee is expensive.

Strongly agree

Agree

Slightly agree

Slightly disagree

Disagree

Strongly disagree

Q7:Which coffee of Starbucks do you like? (You can choose more than one answer)

Cappuccinos卡布奇诺

Latte 拿铁

Mocha 摩卡

Americano美式咖啡

Frappuccino星冰乐

Macchiato玛奇朵

Other:_____________

Q8:What do you think about the quality of Starbucks coffee?

Very good

Good

Just so so

Bad

Q9:Which taste of coffee do you prefer?

Sweet

Slightly sweet

Slightly bitter

Bitter

Q10:It’s worthwhile to drink a cup of coffee and enjoy the environment in Starbucks’ stores.

Agree

Slightly agree

Slightly disagree

Disagree

Q11:If these stores are located near XJTLU, which store would you choose to drink coffee?

Costa Coffee (上岛)

Starbucks

85C

Pacific coffee

Family mart

Q12:What would you do in Starbucks

Chatting with friends

Just for drinking coffee

Studying ( Reading books or binging laptops to do work)

Relaxing

Others

Q13:Order the reasons that you do not often go to Starbucks:

The price is expensive

Far from our school

Nearly do not know Starbucks

Not having time

Not having a habit of drinking coffee in a coffee shop

Q14:Starbucks’ advertisement is not enough.

Agree

Slightly agree

Slightly disagree

Disagree

Q15:As a university student, please provide some suggestions for Starbucks to attract more customers. (Such as lowering the price, discount ,etc.)

选项1

Starbucks coffee

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