Online Shopping Questionnaire - 问卷调查调研模板

Q1:Part1:DemographicInformation1.Whatisyourgender?

Male

Female

Q2:2.Whatisyourage?

18-22 years old

23-27 years old

28-31 years old

More than 32

Q3:3. Whatisyoureducationlevel??

High School

Undergraduate

Postgraduate

Ph.D.

Q4:4. Whatisyourmonthlyincome?

1500-2500

2500-3500

3500-4500

Over 4500

Q5:Part2:ConsumerBehaviourinOnlinePurchasing5.Whatisyourspendingtimeoninternetperweek?

Less than 1 hour

1 hour

2-3 hours

More than 4 hours

Q6:6.Whatisthefrequencyofyouronlinepurchasingpermonth?

Less than once a month

once a month

2-3 times a month

more than 3 times a month

Q7:7. Whatisthemostoftenproductofyouronlinepurchasing?

Entertainment products/CD/VCD/DVD/ downloading songs

Computer/Electronic devices/softwares/programmes

Clothings/Accessories/Cosmetics/Medicines/Supplements/Health products

Toys/Collections/Gifts/Books/Magazines

Movies/Concert tickets/Air-tickets/Hotel reservations

Q8:Whatkindsofinformationdoyouusuallylookforwhenshoppingonline?

Price

Products information (e.g. function, quality)

Vendor information (e.g. reputation)

Customer service information

Security and privacy information

Q9:9.Towhatextentdothefollowingreasonsmakeyounotwanttopurchaseonline?

Cannot see real products

Poor quality of products

Transaction process hard to operate

Private and security risk

Poor post-sale service

Additional cost (e.g. postage)

Uncertain delivery time

Q10:10.Howdoyounormallyaccesstheshoppingwebsites?

Websites advertisement

TV/newspaper/magazine advertisement

By search engines

Introduced by friends or families

Websites links or recommendation

Q11:Part3:Shoppingbehaviorandattitudeofonlineshoppers11.Haveyoueverpurchasedanythingononlinebefore?

Yes

No

Q12:12. Whatproductsandservicedoyouusuallypurchaseonline?Pleasetickoneofeachoptionasfollows.(5=verylikely,4=likely,3=neutral,2=unlikely,1=veryunlikely)

Food 5 4 3 2 1

Books 5 4 3 2 1

Electrical equipments 5 4 3 2 1

Clothing 5 4 3 2 1

Beauty products 5 4 3 2 1

Accessories 5 4 3 2 1

Furniture 5 4 3 2 1

Flowers/gifts/cards 5 4 3 2 1

Tickets/hotel booking 5 4 3 2 1

Second hand goods 5 4 3 2 1

Q13:Part3:Shoppingbehaviorandattitudeofonlineshoppers

Frequently

Sometimes

Rarely

Depend on needs

Q14:14. Whatisyourmaximumspendingonlineshoppingatonetime(RMB)?

Less than 300

300-500

500-1000

1000-2000

Over 2000

Q15:15. Howdothefollowinginformationfactorsaffectyourdecisiontopurchaseonineshopping?Pleasetickonlyoneforeachvariable.(5=Absolutelyimportant,4=Important,3=Neutral,2=Unimportant,1=Absolutelyunimportant)

Low Price 5 4 3 2 1

The range of products 5 4 3 2 1

Products quality 5 4 3 2 1

The authenticity of products 5 4 3 2 1

The reputation of seller 5 4 3 2 1

Security 5 4 3 2 1

Information privacy 5 4 3 2 1

Delivery speed 5 4 3 2 1

Purchase experience 5 4 3 2 1

Q16:16.Areyousatisfiedwiththewebsitedesignofonlineshopping?pleasetickoneofeachoption.(5=Verysatisfaction,4=Satisfaction,3=Neutral,2=Satisfaction,1=dissatisfaction)

Easy to search needed products 5 4 3 2 1

The safety of payment system 5 4 3 2 1

The speed of information undated 5 4 3 2 1

The convenience of payment system 5 4 3 2 1

Q17:16.Areyousatisfiedwiththewebsitedesignofonlineshopping?pleasetickoneofeachoption.(5=Verysatisfaction,4=Satisfaction,3=Neutral,2=Satisfaction,1=dissatisfaction)

Easy to search needed products 5 4 3 2 1

The safety of payment system 5 4 3 2 1

The speed of information undated 5 4 3 2 1

The convenience of payment system 5 4 3 2 1

Q18:18. Haveyoueverexperiencedwhatyouconsidertobea‘risk’onlineshopping?

Yes

No

Q19:19.Towhatextent,thefollowingrisksaffectedyourpurchasingdecision?Pleasetickonlyoneoptionforeachvariable.(5=verylikely,4=likely,3=natural,2=unlikely,1=veryunlikely)

False advertising 5 4 3 2 1

Fraudulent merchant behavior 5 4 3 2 1 (e.g. inaccurate products information)

Privacy leak (e.g. personal purchase information) 5 4 3 2 1

System security (e.g. credit card fault) 5 4 3 2 1

Q20:20.Consideringthepreviousquestionwouldyoustillpurchaseonlineshoppinglater?

Yes

No

Not sure