Questionnaire about fresh flower consumption

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Q1:What is your frequency of sending flowers as a gift?

Never

Once per year at most

2-3 times per year

≥ 4 times per year

Q2:Why don’t you choose flowers as a gift usually?

选项1

Q3:Whom do you usually send flowers to? (Multiple choice)

Mother

Father

Boyfriend/Girlfriend

Bestie

Clients

Teachers

Other Relatives (Please specify)

Others (Please specify)

Q4:In what occasions, you would choose flowers as gifts? (Multiple choices)

No other better alternatives

Everybody does so

Happen to run into a florist’s shop or see it on internet

Eager to express strong feelings, like love or respect and etc.

Eager to express complicated feelings, like an apology or comforts and etc.

Others (Please specify)

Q5:Through what channels you get to know some particular brands? (multiple choice)

Electric business platform searching (like Taobao, Jingdong)

Friends’s recommendation

Wechat public account

Microblog’s account

Searching engine (like Baidu, Google)

Others (Please specify)

Q6:Please rank the degree of importance of various elements as below when choosing flowers as a gift, （click sequence implies degree of importance)

price

brand reputation

uniqueness and speciality of design

logistics

flower quality

matching of flower lyrics and the particular occasion

quantity of flowers

Q7:How much would you spend on flower gifting on average?

Less than 100 yuan

100 - 200 yuan

200 - 300 yuan

300 - 500 yuan

More than 500 yuan

Q8:Do you put any plants in your house?

None

Only fresh flowers

Only pot plants

Only artificial flowers

Pot plants and fresh flowers

Pot plants and artificial flowers

Fresh flowers and artificial flowers

All of them

Q9:Reasons for not buying fresh flowers?

选项1

Q10:To what extent that you are confident about your collocation (arrangement) capacity for plants and fresh flowers? (Please use number 1——5 to indicate, 1 implies you are very unconfident and 5 implies very confident. )

collocate plants/fresh flowers to improve air quality (for example, reduce the indoor carbon dioxide, formaldehyde etc.)

collocate with plants to show room’s functions (for example, bedroom requires wiquietness and comfort)

collocate plants according to Feng Shui needs

collocate flowers with vases

basic flower arrangement in vase

Q11:Imagine you have 15 golden coins to buy the following products/services, howwill you distribute? (one point represents one coin and please use number 1–-5 to indicate your plan)

fresh flowers

pot plants

vases

services to match suitable flowers and vases with your particular space

services to match suitable pots with your particular space

guidance about pot plants planting

guidance about flower planting and caring

Q12:What is your approximate budget for pots and fresh flowers at home annually?

for pot plants

for fresh flowers

Q13:What is your sex?

Male

Female

Q14:What is your age?

Below 20 years

20 - 25 years

25 - 35 years

35 - 50 years

Above 50 years

Q15:What monthly income range are you in?

Less than or equal to 5,000 yuan

5,000 - 10,000 yuan

10,000 - 20,000 yuan

20,000 - 30,000 yuan

30,000 - 50,000 yuan

More than 50,000 yuan

Q16:What industry are you working in, for example: finance, advertising and etc.

选项1

Q17:What is your living status?

Bought your own house

Living with your parents

Renting

Company’s arrangement

Q18:What is your marital status?

Married with children

Married without children

In a relationship

Single

Q19:What is the per capital housing size at your house?

≤ 20 ㎡

20 - 30 ㎡

30 - 40 ㎡

Bigger than 40 ㎡

Questionnaire about fresh flower consumption

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