As part of its international development, Opple has commissioned Labbrand to set and manage its worldwide digital strategy. This small questionnaire aims at getting Opple internal stakeholders' point of view on the matter of Opple's international digital presence.
By "digital strategy" we refer to the way Opple uses all types of online channels (official website, blogs, social media, mobile applications etc…) to promote its brand and products, communicate with customers and support its business processes.
After you complete this questionnaire, a Labbrand consultant will reach out to you for a 1 to 2 hour phone interview.
The sole purpose of this survey is to help Labbrand consultants better understand Opple's business along with your expectations from digital.
Individual results will NOT be shared with Opple management.
Q1:Name and position What is your name and position within Opple?
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Q2:Importance of different online platforms According to you, how important is it that Opple have a strong presence on the following platforms?
Very Important
Important
Of small importance
Not important at all
I am not familiar enough with this platform to answer
Q3:Uses of different online platforms According to you, what is the single best use of the following platforms for Opple?
To promote in-depth product information
To promote in-formation about the brand (history past projects, capabilities etc.)
To educate customers
To promote news about Opple (participation in exhibitions, new product release etc...)
To engage in a dialogue with customers
I am not familiar enough with this platform to answer
Q4:Uses of different online platforms (2) Are there any other online platforms not mentioned in this list that you think areimportant for Opple?
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Q5:Challenges According to you, what would the biggest obstacles be for Opple when trying to build astrong digital presence in international markets?
Is a major challenge
Is a small challenge
Is not a challenge
Q6:Challenges (2) Are there other elements not included in the list that you feel would constitutechallenges for Opple when trying to build a strong international online presence?
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Q7:Strengths According to you, what strengths can Opple leverage to create a strong digital presencein international markets?
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Q8:Opple Brand Equity Please state whether you agree with these statements about Opple's brand equity ininternational markets
Absolutely agree
Mostly agree
Mostly disagree
Completely disagree
Q9:Competitors and best practices Can you think of some brands with a particularly good digital presence? These brands can be competitors of Opple in the lighting industry or can be other brands in different industries whose example is relevant to Opple.
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