Why are Tesco（乐购）struggling with discount retailers?

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Q1:What is your occupation?

Administration

Student

Housewife

Worker

Others

Q2:What is your income per month?

Less than 4000

4000-5000

5000-6000

More than 6000

Q3:Do you usually shop at Tesco or discount retailers?

Tesco

Discount retailers

Both

Q4:Why do you shop in Tesco?(Multiple Choice)

The product is complete

The price is low

It is convenient for me

Tidy layout

The vegetables and fruit are fresh

Others

Q5:When do you go shopping at Tesco?

Weekdays

Weekend

Everyday

Not sure

Q6:What do you think of Tesco?

very good

good

common

bad

Q7:Why do you shop in discount retailers?(Multiple Choice)

The product is complete

The price is low

It is convenient for me

Tidy layout

The vegetables and fruit are fresh

Others

Q8:When do you go shopping at discount retailers?

Weekdays

Weekend

Everyday

Not sure

Q9:What do you think of discount retailers?

Very good

Good

Common

Bad

Q10:Which one is better?

Discount retailers

Tesco

Both

Q11:How much do you spend when you do shopping?

Less than 100

100-300

More than 300

Q12:Which factors affect you most during shopping?(multiple choice)

Price

Brand

Import production

It is easy to find what I need

Indoor decoration

Q13:Do discount activities affect your shopping?

YES, if product is on sales, I would like to go

NO, I just buy what I need

Not at all

Q14:Do you think location is very important?

YES