Dear participants, We are undergraduate students from Kristianstad University in Sweden. We are now doing our dissertation and We research is the relationship between the “sales model” and “cities”. We decided to look for different sized cities in China Dell sales survey questions. We decide on the research approach and choose research strategy.We sincerely invite you to take part in this research and we expect you to answer the questionnaire as carefully as you can because your ideas will contribute to the future research findings. Thank you very much!(亲爱的学员, 我们是从克里斯蒂安斯塔德大学在瑞典本科生。现在我们正在做我们的毕业论文,我们研究的是“销售模式”和“城市”之间的关系。我们决定寻找不同规模的城市在中国戴尔的销售调查问题。我们决定在研究方法上,选择研究策略。我们诚挚地邀请您参加本研究,我们希望你能回答问卷的认真,你可以因为你的想法将有助于未来的研究成果。 非常感谢!)
Q1:1.Whatisyourage?(你的年龄多大? )
Under the 18(i小于18岁)
19-24(19岁到24岁)
25-30(25岁到30岁)
More then 31(大于31岁)
Q2:2.Youliveinatown?(你生活的城市属于几线)
first-tier city cities(一线城市)
Second-tier cities(二线城市)
Third-tier cities(三线城市)
Q3:3.Whatisyourmonthlyincome? (你每个月的收入是多少)
Lower than 5000(低于5000)
5000-14999
15000-24999
higher than 25000(大于25000)
Q4:4.Wheredoyouprefertobuyacomputer?(你喜欢在哪里购买电脑)
On internet(在网上)
PC mall(在品牌店里)
Computer store(电脑店)
Supermarket(在超级市场)
Others(其他)
Q5:5.Fromwhatpricerangewillyouchooseacomputer?(你会购买多少价格的电脑)
Lower than 4000(低于4000)
4000-5999
6000-7999
Higher than 8000(高于8000)
Q6:6.Whatisthemainpurposeforyoutobuyacomputer?(你购买电脑的目的是什么?)
Play games(玩游戏)
For work(工作)
For study(研究)
Others(其他)
Q7:7.YouknowhowmuchaboutDell’sComputer?(你对戴尔电脑有多少了解)
Just heard(刚听说)
Familiar(熟悉)
Very familiar(很熟悉)
Don't know(不知道)
Q8:8.WhatareyouthoughtwaystobuyDellcomputers?(你会用什么方法来购买戴尔电脑)
Telemarketing(电话订购)
Network direct selling(网络销售)
Direct personal selling(直接个人销售)
Direct mall selling(商场购买)
Q9:9.WhatisthereasonyouboughttheDell’scomputer?(你买戴尔电脑的原因是什么)
The product itself(产品本身)
Exterior(外观)
Price(价格)
Performance Configuration(性能配置)
Others(其他)
Q10:10.WhatimpressiondoesDell’scomputersgiveyou?(你对戴尔电脑的印象是什么)
Brand is good(品牌好)
Cost-effective(高性价比)
Performance is good(性能好)
Exterior(外观)
Other (其他)
Q11:11.Whichmodelofcomputerdoyouprefertobuy?(你喜欢什么款式的电脑)
Laptop(笔记本)
Desktop computer(台式电脑)
One machine(一体机)
Other (其他)
Q12:12.WhatdoyouthinkDell'sdirectsalesmodelunderwhichcityisbetter?(你认为戴尔的直销模式在哪个城市比较好)
first-tier city cities(一线城市)
Second-tier cities(二线城市)
Third-tier cities(三线城市)
Q13:13.HowmuchdoyouknowaboutDell’sdirectsalesmodel?(你对戴尔的直销模式有多少了解)
Never heard(从来没听说过)
Only heard(只有一点)
Fully understand(基本明白)
Want to know(想知道)