Why you choose Coca Cola

This questionnaire is designed for the study on changing reasons for consumers who choose Coca Cola’s products. The study results will be analyzed with social and democratic factors to indicate the potential relationship between them and compared with Coca Cola’s evolving brand strategy to provide insights regarding future brand strategy development for it as well as other beverage companies.

Q1:Your gender

Male

Female

Q2:Whichagegroupdoyoubelongto?

<18

18-29

30-45

46-60

>60

Q3:Whatisyoureducationallevel?

Highschool/Primary

College/University

Postgraduate/PhD

Prefer not to say

Q4:Whatisyourannualincomelevel?

< £ 20,000

£ 20,000 - 59,999

£ 60,000 - 99,999

≥ £ 100,000

Prefer not to say

Q5:Do you like soft drinks

Yes

Q6:Whatmattersmostwhenyoupurchasesoft-drinks?

Quality

Taste

Price

Health

Number of choices

Brand image

Popularity

Packaging

Your own joyfulness

Other please specify

Q7:DoyoupreferCocaColaifyoubuysoft-drinks?

Yes

Q8:HowdoyoufeeltheCocaColasoftdrinkscomparedwithotherbrands’softdrinks?(Youcanselectmorethan1options)

Coca Cola products have better quality

Coca Cola products have better taste

Coca Cola products are better priced

Coca Cola products are healthier

Coca Cola provide me more products choices

Coca Cola have better brand image

Coca Cola products are more popular

选项1

Coca Cola products can make me happy

Q9:HowoftendoyoupurchaseCocaColasoft-drinks?

1-2 times per week

3-4 times per week

≥ 5 times per week

Q10:Howlonghaveyoubeenbuyingitssoft-drinks?

<1year

2-4years

≥ 5 years

Q11:WhatisyourfirstimpressionofCocaCola’ssoft-drinks?

Better quality

Better taste

Reasonable price

More choices

Famous brand name

Active participant in social events (environmet, WorldCup, etc.)

Q12:FromwhichmediadoyouhearaboutCocaColamostoften?

Television advertisement

Internet advertisement

Newspaper

Social media (Facebook, Twitter, etc.)

Other

Q13:Ingeneral,whichkindofmediawillattractyoumosttoCocaCola?(Youcanselectmorethan1options)

Television advertisement

Internet advertisement

Newspaper

Social media (Facebook, Twitter, etc.)

Other

Q14:PleaseevaluateyourperceptiononbrandofCoca-Colaaccordingtofollowingscale.(1-Stronglydisagree,2-Disagree,3-Neutral,4-Agree,5-Stronglyagree)1*CocaColafirstlycometomymindwhenmentionssoft-drinks.

选项1

Q15:2*IlikeCocaCola.

选项1

Q16:3*Symbolofthebrandcanbuildrecognitiontome.

选项1

Q17:4*Thebrandimageisoutstandingwhichgivesmeagoodimpression.

选项1

Q18:5*CocaCola’sgoodbrandnamegivesmeconfidenceinitsproductqualityandtaste.

选项1

Q19:6*IamsatisfiedwithCocaColaqualityandtaste.

选项1

Q20:7*CocaColastandsforquality,tastyandenvironmentally-friendly.

选项1

Q21:8*IconsidermoreaboutqualityandtastethanpricewhenpurchasingCocaCola.

选项1

Q22:9*Useofthisbrandcanexpressmypersonality.

选项1

Q23:10*Productattributescanfulfillmyfunctionalandemotionalneeds.

选项1

Q24:11*Factorsbesidescustomer,mediaandqualityarealsoimportantformeasCocaCola’sbrandimage.

选项1

Q25:12*IwillbuyCocaColaevenwithoutadvertisement.

选项1

Q26:13*IwillinsistonbuyingCocaColaevenwithothernewsoft-drinkbrands.

选项1

Q27:14*IampleasedtohearmoreCocaColaadvertisementinthefuture.

选项1

Q28:15*IlookforwardtonewCocaColaproductsinthefuture.

选项1

Why you choose Coca Cola

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1年前

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