The attitude and engagement of Nike advertising on Facebook

Q1:Dear you, Greetings. I am a graduate student who is doing a research about Nike advertisements onFacebook. I do wish you can do me a favor to take a survey for this research. This is a small survey which may only takes you 2-3 minutes. I am approaching the Facebook users who are basketballfans. Your response will be very important for me. I need more than 300 respondents for this but only collects less than 50 at this moment. You do not need worry about your privacy cause itstotally anonymous! I believe you can do it and help me out! Your help will be highly appreciated. Itrust you!Thanks so much! By clicking “Yes,” I agreeto participate in this study.

Q2:2. In the last week, do you have the following behaviors on the Nikebasketball Facebook Page?(Multiple Answer)

Q3:Now please indicate your attitude or perception of the Nikebasketball advertisements onFacebook Timeline.3. Rate your perceptions of product information provided by Nikebasketball advertisement on its Facebook Timeline.

Q4:4. How entertaining are Nikebasketball advertisements on Facebook?

Q5:5. How irritating are Nikebasketball advertisements on Facebook?

Q6:In the following, please indicate your level of identification with athletes endorsers on Nikebasketball advertisements as well as your identification with basketball overall.6. Indicate your identification with those athletes endorsers on Nikebasketball advertisements shown on Facebook.

Q7:7. How strongly do you identify with basketball?

Q8:8. How do you feel about the endorsers and the products they represent?

Q9:In the following, please tell us your opinion about your eWOM (Electronic Word of Mouth) engagement on Nikebasketball Facebook page.9. Rate your opinion seeking on Facebook.

Q10:10. Rate your opinion giving on Facebook.

Q11:11. Rate your opinion passing on Facebook?

Q12:Indicate your level of brand loyalty and purchase intention of Nikebasketball products. 12. Rate your brand loyalty with Nikebasketball.

Q13:13. Rate your purchase intention for Nikebasketball product.

Q14:14. Indicate your age?

Q15:15. Indicate your gender?

Q16:16. What is your nationality?