Dear friends, we were conducting a survey on our master project paper and we need your cooperation to answer this questionnaire of this study. This study required in completing our Master program and it is about on customer satisfaction at McDonald in China. Your information will be regarded strictly confidential and used only for statistical analysis and academic purpose. Your help is very important to this study and we deeply appreciate your kind of cooperation. Thank you very much for your help in advance.尊敬的朋友，我们正在进行一项调，需要您的合作来回答本问卷本研究。我们需要完成我们的硕士课程研究，这是关于麦当劳在中国的客户满意度。您的信息将被严格保密，并仅用于统计分析和学术用途使用。你的帮助是这项研究非常重要。非常感谢您的帮助。
Q1: 第一部分 这一部分是关于您的信息 SectionA ThisSectionisaboutYourPersonalInformation
Q2:您的性别？ Whatisyourgender?
A 男士 A. Male
B 女士 B. Female
Q3:2.您的年龄 Whatisyourage?
A 20岁以下 A. Below 20
B 20~30岁 B. 21-30 years old
C 30~40岁 C. 31-40 years old
D 40岁以上 D. Above 40
Q4:您的学历 Whatisyoureducationbackground?
A 初中或高中 A. High School or Below
B 专科 B. Diploma/Certificate/HND
C本科 C. Bachelor’s Degree
D 硕士以上 D. Master or above
Q5:您的月消费是： Howmuchistheconsumptionofeachmonth?
A 2000元以下 A. Below MYR 1000
B 2001元~4000元 B. MYR1001-MYR 2000
C 4001元~6000元 C. MYR2001-MYR 3000
D 6000元以上 D. Above MYR 3000
Q6:您来自中国______省 WhichprovincedoyoucomefrominChina?[图片]
选项1
Q7: 第二部分这部分是关于探索性的关键因素影响客户满意度声明下面的一组描述麦当劳在中国的客户满意度。请注明您认为在何种程度上是赞同或不赞同。请使用1到5，表示你同意或不同意。详细得分如下表中 SectionBThisSectionisaboutExploratoryKeyFactorsInfluenceCustomerSatisfaction.ThefollowingsetofstatementsdescribesyourMcDonald'scustomersatisfactioninChina.Pleaseindicatetowhichextentyouthinkitisagreeableordisagreeable.Pleaseuse1to5toindicateyouagreeordisagree.Detailedscoreinthefollowingtable.[图片1] [图片2]
Q8:S1:客户满意度（因变量） S1:CustomerSatisfaction(DependentVariable)
1非常不赞同 Strongly Disagree
2 不赞同 Disagre
3 中立Neutral
4 赞同 Agree
5 非常赞同 StronglyAgree
Q9:S2:服务质量(自变量) S2:ServiceQuality(IndependentVariable)
1非常不赞同 StronglyDisagree
2 不赞同 Disagre
3 中立Neutral
4 赞同 Agree
5 非常赞同 StronglyAgree
Q10:S3:价格(自变量) S3:Price(IndependentVariable)
1非常不赞同 StronglyDisagree
2 不赞同 Disagre
3 中立Neutral
4 赞同 Agree
5 非常赞同 StronglyAgree
Q11:S4:环境(自变量) S4:Environment(IndependentVariable)
1非常不赞同 StronglyDisagree
2 不赞同 Disagre
3 中立Neutral
4 赞同 Agree
5 非常赞同 StronglyAgree
Q12:S5:味道(自变量) S5:Taste(IndependentVariable)
1非常不赞同 StronglyDisagree
2 不赞同 Disagre
3 中立Neutral
4 赞同 Agree
5 非常赞同 StronglyAgree
Q13:S6:便利(自变量) S6:Convenience(IndependentVariable)
1非常不赞同 Strongly Disagree
2 不赞同 Disagre
3 中立Neutral
4 赞同 Agree
5 非常赞同 StronglyAgree
