Tesco & Clubcard 乐购及其会员卡调查

Q1:Gender 性别

Q2:Age goup 年龄

Q3:How many years have you been a Tesco customer? 在Tesco购物几年了

Q4:How often do you shop at Tesco? 一周去Tesco几次

Q5:Why do you shop at Tesco? 你为什么在Tesco买东西

Q6:Are you a Tesco Clubcard holder? 你有Tesco会员卡吗

Q7:How many years have you used Clubcard？ 你用会员卡多少年了

Q8:Do you scan Clubcard when you shop at Tesco? 你买东西时会刷会员卡吗

Q9:How do you benefit from Clubcard?(Tick all applicable) 你享用过会员卡的哪些优惠措施（多选）

Q10:How do you think of the returns from Clubcard, rate on the scale of 1 to 5 你认为会员卡的优惠措施怎么样

Q11:Do you agree Clubcard make you shop at Tesco more often?

Q12:Do you want to get a Clubcard when you know the following benefits from clubcard, and which do you want to have a try?

Q13:Which aspect do you think Tesco should improve?

Q14:Your suggestions on how to improve Tesco will be of great value

Q15:I would like to conduct face-to-face interview to discuss issues arising from the questionnaire. Would you be willing to participate?

:Thank you very much for participating in my research on "Tesco Clubcard", if you have any question, please be free to contact me.Shan QiuUniversity of HullEmail： S.Qiu@2013.hull.ac.uk

Q16:If yes, please write down your name and contact information so that I can contact you in the future.