Questionnaire for marketing strategy of Sam's Club and Auchan - 问卷调查调研模板

Q1:What'syour gender?

Male

Female

Q2:How often do you go shopping at supermarket?

Several times a week

Weekly

Bi-weekly

Monthly

Other

Q3:Which is the possible purpose when you go to supermarkets?

Forown use

For dorm use

For party or student activities

others

Q4:Whatcategory of products will you buy in supermarket?

Snacksand drinks

Articlesof everyday use(日常用品)

Fruitsand vegetables

Furnitureand electrical product(家具与电器)

others

Q5:Haveyou ever been to Sam's Club or Auchan?

Both

Only Sam's Club

Only Auchan

Neither

Q6:Whichone do you go to more often?

Sam's Club

Auchan

Q7:You prefer Sam's Club because:

The products are of high quality

There are more imported goods

The unit price is lower

It sits beside big shopping malls.

others

Q8:To what extend do you agree with the statement:The imported products in Sam's Club are more likely to be chosen.

Strongly agree

Agree

No opinion

Disagree

Strongly disagree

Q9:To what extend do you agree with the statement:I prefer Sam's Club because it is located beside big shopping malls.

Strongly agree

Agree

No opinion

Disagree

Strongly disagree

Q10:You prefer Auchan because:

There are more cheap items offered.

The product range of Auchan is enough tome.

The categories of products is wide.

I can buy in small amount (compared to the bulk buying in Sam's Club)

Others

Q11:To what extend do you agree with the statement:The quality of Auchan products satisfies me.

Strongly agree

agree

No opinion

Disagree

Strongly disagree

Q12:To what extend do you agree with the statement:Auchan' s services are appropriate and the environment makes customers comfortable.

Strongly agree

agree

No opinion

Disagree

Strongly disagree

Q13:Select the reasons why you do not go for shopping in supermarkets?

FamilyMart can fulfill my demand so I don't have to.

All these supermarkets are too far from the school.

I'm too busy to do shopping.

I have never heard these supermarkets.

Others

Q14:Have you ever buy the store-brand products (Such as backed cakes)of Sam's Club or Auchan? If so, which one do you prefer?

Sam's Club

Auchan

Not applicable to me.

Q15:Howdoes the amount of bulk buying in Sam's Club affect your choice?

I won't buy products in Sam's Club becausethe amount is too large.

I will go shopping with my friends so thatwe can share.

The amount of items doesn't affect me.

I will store up the items that I buy.

Others

Q16:Howdid you know about Sam's Club or Auchan? (Choose the one you prefer to go)

I knew it before university.

Heard from friends.

Through Internet.

By store promotion campaign.

Q17:Haveyou ever tried the free sample products supplied in the supermarkets? If so, will you buy it?

Never

Sometimes.

Often

Always

Yes, I will buy it.

No, I seldom buy it.

Q18:I have the membership card of:

Both

Sam's Club

Auchan

Neither

Q19:What do you think of themembership fee policy of Sam's Club? (150RMB per year.)

The membership card is too expensive and it prevents me from shopping in Sam'sClub.

My friends share the membership card withme so it does not worry me.

I have saved much money because of themembership card.

The membership card encouraged me to buymore products.

Q20:Generally,to the same items, do you think unit price of Sam's Club is much lower than Auchanthat makes them worthy to buy?

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Q21:Please use several single words or phrases to describe your shopping experiences in Sam's Club or Auchan? (For example: convenient, strong customer service...)

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Q22:Would you please write down your name that we will highly appreciate for!Thanks a lot for your response!

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