marketing mix strategy research about Uniqlo

It is really appreciate for you to get around to participate in my marketing research about a clothing brand Uniqlo, your responses will be highly vital for me to be aware of the weakness of Uniqlo, therefore, please read and answer my queations carefully, and your information will not be revealed for the questionnaires are conducted by anonymity.

Q1:Your gender?

Male

Female

Q2:Your age?

Under 15

15-20

21-30

31-40

Above 40

Q3:Your monthly salary?

Under 1000 RMB

1000-2000 RMB

2000-5000 RMB

5000-8000 RMB

Above 8000 RMB

Q4:Usually, when you go shopping, how much you will spend in your clothes?

300-500 RMB

500-800 RMB

800-1500 RMB

Above 1500 RMB

Q5:How often do you go shopping and buy clothes?

Every month

A quarter

More than half of a year

A year

Q6:Are you familiar with the clothing brand Uniqlo?

Fairly

A little

Not at all

Q7:How was you aware of Uniqlo?

Television

Magazines and newspapers

Advertisement in buildings, subways and bus stop

Internet

Friends' recommend

Pass by in accident

Q8:Was you once choose Uniqlos products?

Yes

Q9:In your opinion, what age brakets are Uniqlo suitable for?

Under 18

18-25

25-35

35-45

Above 45

Q10:Why you choose Uniqlo?

The simple design and style

The superior materials

Various products

Practical, easy to collocate

Original and cultural

High cost performance

functional and targeted design

Q11:What are your favourite?

Heattech(warm material)

UJ(jeans)

+J(shirts)

UT(T-shirt)

AIRism(Underwear)

UU(childs' uniqlo undercover)

STETECO&RELACO(child's roomwear)

Polo

BRATOP(bra)

Others you like

Q12:What is the most effective promotional strategy when using spokesmen?

well-known actors or singers

classic cartoon characters

Your ideas

Q13:Do you ever participate in Uniqlos online activities?

Yes

Just heard

Q14:Your shopping habit?

Online

physical store

Q15:What is your opinion on Uniqlos sales style--stockroom-style supermarket?

Free to select

inconvinience because of less help from shopping guide

Never mind

Q16:As a fast fashion brand, the strengths contrasted with HM and Zara?

Quality

Fashion

Price

Others

Q17:Updating speed?

Satisfied

Too fast

Too low

Q18:What facor make you pay attention to?

Price

Discount or other sales promotion

Brand

Shopping distance

Q19:Your satisfaction about Uniqlo?

Products

Customer care

Price

Sales promotion

Shopping convinience

Q20:Aside from Uniqlo, what clothing brands appeal to you?

选项1

Q21:Your precious suggestions about Uniqlo?

选项1

marketing mix strategy research about Uniqlo

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1年前

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