A Survey on the Factors That Influence Consumer Purchasing Behavior towards Hybrid Car

Hello, I'm a student from Asia Pacific University (APU). Currently I am conducting a questionnaireabout hybrid car for undergraduate thesis. It will take less than 5 minutes to complete thequestionnaire. I do appreciate your great support! Thank you very much!

Q1:Gender

Male

Female

Q2:Whichagegroupdoyoubelongto?

18-20

21-25

26-30

Above 30

Q3:Whatisyouroccupation?

Full time employee

Part time employee

Housewife

Unemployment

Student

Retired

Q4:Whatisyourmonthlyhouseholdincome?(RMB,excludetax)

Below 10000

10000-20000

20000-30000

Above 30000

Q5:Whatisyourcurrenteducationlevel?

Junior high school

Senior high/technical/professional school

College/University

Post graduate or above

Q6:Basedonyourunderstandingofhybridcars,whatisthebestdescriptionof“hybridcar”

A hybrid car is a vehicle that utilize a very sophisticated yet fuel efficient engine.

A hybrid car is a vehicle that utilizes a normal petrol engine and an electric motor to achieve fuelefficiency.

A hybrid car is a vehicle that utilizes a normal petrol engine that is natural gas compatible on itsown to achieve fuel efficiency.

Q7:EnvironmentalConsciousness

Stronglydisagree

Disagree

Neutral

Agree

Stronglyagree

Q8:Price

Stronglydisagree

Disagree

Neutral

Agree

Stronglyagree

Q9:Design

Stronglydisagree

Disagree

Neutral

Agree

Stronglyagree

Q10:Fuel Economy

Stronglydisagree

Disagree

Neutral

Agree

Stronglyagree

Q11:Areyouwillingtobuya/anotherhybridcarforyourself/familyuse?

Yes, I will.

No, I won’t.

Q12:Pleaseratethefollowingfactorsusingscale1-4, which1=Mostinfluentialfactorto4 =Leastinfluentialfactor,howthefactorsbelowwouldinfluenceyouingettingahybridcar?

Price of the Hybrid Car

Design of the Hybrid Car

Fuel Economy

Environmental Consciousness

Q13:Howmuchmoneyareyoureadytopayforahybridcar?(RMB)

Below 100000

100000-150000

150000-200000

20000 and above

Q14:Forhowlongyouaregoingtouseahybridcar?

3 years

5 years

8 years

10 years and above

Q15:Whatwillbethe most influential reasonthatdeters a consumer to buyahybridcar?

High cost of maintenance of battery pack

Hybrid vehicles are underpowered

High price of purchasing

Hybrid technology is not reliable

A Survey on the Factors That Influence Consumer Purchasing Behavior towards Hybrid Car

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