A Survey on the Factors That Influence Consumer Purchasing Behavior towards Hybrid Car

Hello, I'm a student from Asia Pacific University (APU). Currently I am conducting a questionnaireabout hybrid car for undergraduate thesis. It will take less than 5 minutes to complete thequestionnaire. I do appreciate your great support! Thank you very much!

Q1:Gender

Male
Female

Q2:Whichagegroupdoyoubelongto?

18-20
21-25
26-30
Above 30

Q3:Whatisyouroccupation?

Full time employee
Part time employee
Housewife
Unemployment
Student
Retired 

Q4:Whatisyourmonthlyhouseholdincome?(RMB,excludetax)

Below 10000
10000-20000
20000-30000
Above 30000

Q5:Whatisyourcurrenteducationlevel?

Junior high school 
Senior high/technical/professional school 
College/University
Post graduate or above

Q6:Basedonyourunderstandingofhybridcars,whatisthebestdescriptionof“hybridcar”

A hybrid car is a vehicle that utilize a very sophisticated yet fuel efficient engine.
A hybrid car is a vehicle that utilizes a normal petrol engine and an electric motor to achieve fuelefficiency.
A hybrid car is a vehicle that utilizes a normal petrol engine that is natural gas compatible on itsown to achieve fuel efficiency.

Q7:EnvironmentalConsciousness

Stronglydisagree
Disagree
Neutral
Agree
Stronglyagree

Q8:Price

Stronglydisagree
Disagree
Neutral
Agree
Stronglyagree

Q9:Design

Stronglydisagree
Disagree
Neutral
Agree
Stronglyagree

Q10:Fuel Economy

Stronglydisagree
Disagree
Neutral
Agree
Stronglyagree

Q11:Areyouwillingtobuya/anotherhybridcarforyourself/familyuse?

Yes, I will.
No, I won’t.

Q12:Pleaseratethefollowingfactorsusingscale1-4, which1=Mostinfluentialfactorto4 =Leastinfluentialfactor,howthefactorsbelowwouldinfluenceyouingettingahybridcar?

Price of the Hybrid Car
Design of the Hybrid Car
Fuel Economy
Environmental Consciousness

Q13:Howmuchmoneyareyoureadytopayforahybridcar?(RMB)

Below 100000
100000-150000
150000-200000
20000 and above

Q14:Forhowlongyouaregoingtouseahybridcar?

3 years
5 years
8 years
10 years and above

Q15:Whatwillbethe most influential reasonthatdeters a consumer to buyahybridcar?

High cost of maintenance of battery pack
Hybrid vehicles are underpowered
High price of purchasing
Hybrid technology is not reliable
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A Survey on the Factors That Influence Consumer Purchasing Behavior towards Hybrid Car
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