The influence of outdoor advertising on teenagers' fast food purchase decisions

You are invited to participate in a research study that aims to investigate whether outdoor advertisements can influence teenagers to purchase more fast food. This information outlines the intention of the research and requirements of your involvement, should you choose to participate. Please read this sheet carefully and be confident that you have understood the information prior to agreeing to participate. If you have any questions or concerns, please feel free to contact the investigator via lytina0923@gmail.comWhat is this study about? This study is a designed to investigate how outdoor advertising influence teenagers’ purchase decisions on fast food. Outdoor advertising, which is one of the effective advertising channels, gains a lot of popularity among many marketing teams. However, few people believe that outdoor advertisements can have more effective influence on their purchase decisions than other advertising media. The aim of this report is to determine the different characteristics of outdoor advertising. Privacy Statement Ethics approval for this study has been granted by the relevant staff member of the University of Queensland Foundation Year Program (www.foundationyear.com). Completion and submission of this questionnaire indicates informed consent. All responses are anonymous. Should you have any concerns about ethics or your participation in the research, please feel free to contact relevant staff member via email: Note: The researcher involved in this project is a vocational student and has had little, if any, formal research experience.  All efforts have been made to ensure legibility and clarity of questions; however, as part of an academic learning process accuracy may not always be apparent.