MARKET REACTIONS TOWARDS MALAYSIA AIRLINES

Please answer all questions based on Malaysia Airlines. All respondents must have experience flying with Malaysia Airlines. 18 years and above.

Q1:Number of experiences flying with Malaysia Airlines

6 times and more

5 times

4 times

3 times

2 times

1 time

Q2:Before the tragedy ofMH370, Malaysia Airlines was my ______ choice.

First

Second

Third

Fourth

Fifth or more

Q3:I consider the tragedy of MH370 as ______

Not severe at all

Not Severe

Moderate

Severe

Very Severe

Q4:PART A: Tell us what do you think of MalaysiaAirlines based on your personal experience flying with Malaysia Airlines (Not basedon the tragedies of MH370 or MH17).

Malaysia Airlines give methe service I deserve

I trust Malaysia Airlines

Malaysia Airlines appreciate their passengers

I feel satisfied with the service of Malaysia Airlines in its overall

I think airline personnel are doing the best job they can

:PART B:Tell us your opinion onthe possible cause of MH370 tragedy.

Q5:In my opinion, the tragedy was something ____ by Malaysia Airlines.

Uncontrollable __ __ __ __ __ Controllable

Unavoidable __ ____ __ __ Avoidable

Unpreventable __ __ __ ____ Preventable

Q6:In my opinion, the cause of the tragedy was something occurring _____.

Infrequently ____ __ __ __ Frequently

Temporarily __ __ __ __ __Permanently

Q7:In my opinion, the cause ofthe tragedy was originated _____ to Malaysia Airlines.

Externally __ __ __ __ __ Internally

Q8:In my opinion, the cause ofthe tragedy is mainly due to ________

Mechanical Error

Human Error

Terrorism Act

Political Reason

Natural Disaster

Q9:PART C:Tellus your attitude/behaviour towards Malaysia Airlines now (after the tragedy ofMH370)

I will continue using Malaysia Airlines fortravelling

I intend to use Malaysia Airlines for my next flight

I will continue supporting Malaysia Airlines

I would recommend Malaysia Airlines to others

I would tell other people positive things about Malaysia Airlines

Q10:After the tragedy of MH370,Malaysia Airlines is now my ______ choice.

First

Second

Third

Fourth

Fifth or more

Q11:After the tragedy of MH370,how do you evaluate the airline in its overall?

Unfavorable__ __ __ __ __ Favorable

Bad__ __ __ __ __ Good

Negative__ __ __ __ __ Positive

Dislike Very Much__ __ __ __ __ Like Very Much

:PART D:DEMOGRAPHIC AND GENERAL QUESTIONS

Q12:Age

51 and above

41 – 50

31 – 40

21 – 30

20 and below

Q13:Individual Income per month （1USD = 6CNY)

USD 7,001 and above

USD 5,501 – 7,000 ____

USD 4,001 – 5,500 ____

USD 2,501 – 4,000 ____

USD 1,001 – 2,500 ____

USD 1,000 and below ____

Q14:Gender

Male

Female

Q15:Nationality

选项1

Q16:Email (optional)

选项1

Q17:Frequency of flying in a year (All airlines)

9 times and more

7 – 8 times

5 – 6 times

3 – 4 times

0 – 2 times

Q18:To what extend you areemotionally affected by the tragedy of MH370?

Q19:How often do you experience severe bad weather conditions during your previous flights (All airlines)?

Q20:Do you have experience anyairplane technical problem during your previous flights (All airlines)?

Q21:Do you have any close friend(s) or family member(s) involved in fatal airplane disaster?

Yes

MARKET REACTIONS TOWARDS MALAYSIA AIRLINES

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