中国千禧一代旅游新偏好 - 问卷调查调研模板

Q1:If you are going to travel, which do you prefer, travel domestically or travel aboard?您更喜欢国外内旅游还是国外旅游？

国内 domestically

国外 abroad

Q2:If you are planning a journey aboard, which continent do you want to travel in? 如果您打算去国外旅游，您想要去哪一个洲？Make them in an order please. 请排序。

a 欧洲 europe

b 亚洲 asia

c 大洋洲 oceania

d 非洲 africa

e 南极洲 antarctica

f 北美洲 north america

g 南美洲 south america

Q3:Which of following choices make you determinate your destinations in travel? 旅行时，您想观赏以下哪种景观？You can choose more than one answer. 您可以选择多于一个答案。

Mountain 山

Sea 海

City 城市

Desert 沙漠

Countryside 乡村

Historical Relic 历史遗迹

Custom and Culture 风土人情

Q4:What’s your motivation of your last travel? 您上次旅游的动机是什么？You can choose more than one answer. 您可以选择多于一个答案。

Leisure and Visiting 休闲观光

Health Care 保健

Shopping 购物

Pilgrimage 朝圣

Adventures 冒险

Travel for Education 修学旅行

Hobbies 个人兴趣

Q5:Which following option could motivations for your next travel? You can choose more than one answer. 以下哪些选项会成为你下一次旅游的动机？You can choose more than one answer. 您可以选择多于一个答案。

visiting beautiful landscapes 看美景

special and foreign culture 特别的外国文化

exotic and delicious food 异域风情的美食

Leisure and Health Care 休闲保健

Shopping 购物

Pilgrimage 朝圣

Adventures 探险

Hobbies 个人兴趣

Q6:Generally how do you choose destinations of tourism? 您一般如何选择旅游地？

choose the pop destinations online 选择网上热门旅游地

choose destinations recommended by friends and relatives 选择亲朋好友推荐的旅游地

choose destinations recommended by tourism industry 选择旅行社推荐的旅游地

Q7:Will you choose a destination of tourism, in which the languages you cannot understand at all? 您会选择一个您根本不懂其语言的旅游地吗？

是 yes

否 no

Q8:In which way following of travel will you choose? 您会选择以下那种旅行方式？

travel alone 独自旅游

follow the guide of tourism 跟随旅行团

go in company with strangers in the destination of tourism 在旅游地与陌生旅伴结伴同游

Q9:Which forms of travel following appeal you? 以下哪种旅行方式吸引你？You can choose more than one answer. 您可以选择多于一个答案。

Traveling on foot 徒步旅行

Traveling by bicycles 自行车旅行

Carpooling 拼车旅行

Self-driving 自驾游

Tourism 旅行团旅行

Poor Travel 穷游

Q10:Which forms of travel following appeal you? 以下哪种旅行方式吸引你？You can choose more than one answer. 您可以选择多于一个答案。

Traveling on foot 徒步旅行

Traveling by bicycles 自行车旅行

Carpooling 拼车旅行

Self-driving 自驾游

Tourism 旅行团旅行

Poor Travel 穷游

Q11:Which forms of travel following appeal you? 以下哪种旅行方式吸引你？You can choose more than one answer. 您可以选择多于一个答案。

Traveling on foot 徒步旅行

Traveling by bicycles 自行车旅行

Carpooling 拼车旅行

Self-driving 自驾游

Tourism 旅行团旅行

Poor Travel 穷游

Q12:Does Simplification of Visa make you start to concern on the destination of tourism, where once you have dreamed to but you haven’t been? 签证简化是否让您开始考虑，一些之前您想去却未能去的旅游地？

是 yes

否 no

Q13:What transport will you choose in travel? 旅途中，您会选择哪种交通工具？Make them in an order please. 请排序。

a 飞机 airplanes

b 火车train

c 船ships

d 公车bus

e 出租车taxi

f 自行车bicycles

g 徒步on foot

Q14:Which following option of transport do you concern more？

品牌 brand

服务service

价格price

Q15:If you plan to travel, how much is the proportion of fees for accommodations in the whole budget? 当你计划去旅游，住宿费用在整个预算中所占比例为多少？

80%

50％

40%

30%

Q16:What kind of hotel will you choose usually? 通常您会选择哪种类型的酒店?You can choose more than one answer. 您可以选择多于一个答案。

Hotel with topics 主题型酒店

Hotel in chain 连锁快捷酒店

Airbnb Hotel 新型酒店

luxurious brand Hotel 奢华品牌酒店

Q17:How many days will you start to book hotels before a journey usually? 通常您一般在旅行开始前多久开始预订酒店？

提前3个月 3months

提前1个月 1month

提前15天 15days

提前1周 1week

不确定 uncerntainty

Q18:In which way do you usually choose to book hotels? 您一般选择哪一种方式预订酒店？You can choose more than one answer. 您可以选择多于一个答案。

Using phones to book hotels 用手机订酒店

Using App to book hotels 用APP订酒店

Call Hotels directly to book hotels 直接打电话预订酒店

Let Tourism industry to book hotels 让旅行社预订酒店

Booking hotels online 网上预订酒店

Arriving at Hotels directly to get rooms 直接到店

Q19:What kind of service will you look forward to have beside accommodations, when you choose hotels? You can choose more than one answer. 当你选择酒店时，除开住宿还有哪些服务是您期待的？You can choose more than one answer. 您可以选择多于一个答案。

Spa for free in hotel 酒店的免费按摩

self-buffet in hotel 酒店的自助餐

breakfast or afternoon-tea for free in hotels 酒店的免费早餐或下午茶

Free Shuttles in hotel 免费酒店接送

free swim-pools and gym 免费泳池、健身房

Q20:Do hotels, which have environmental signs, appeal you more? 有环保标识的酒店会更吸引您吗？

是 yes

否 no

Q21:Do intelligent services in hotels, such as NFC check-in, siri service, robot housekeeping and so on, appeal you more? 酒店的智能服务，如近场通讯式入住、房内siri一键服务、机器人保洁等，会更吸引你吗？

是 yes

否 no

Q22:When you are planning to travel aboard, will Chinese elements, which are as Chinese signs and Chinese service etc., of hotels appeal you more? 当您计划出国旅行，酒店中的中国元素，如中文标识、中文服务等，会更吸引您吗？

是 yes

否 no

Q23:Which one following will be your attitude to delicious food from foreign countries during travel? 以下哪一项会是您在旅途中对外国美食的态度？

keeping on eating exotic food 不断尝试异国美食

just having a try on exotic food 浅尝则止异国美食

chinese food only 中餐

Q24:In which situation following will you pick up a local restaurant? 以下哪种情况下您会选择一间当地餐厅？You can choose more than one answer. 您可以选择多于一个答案。

In situation of being recommended by friends or relatives 被朋友或亲戚推荐的情况下

In situation of being recommended by APP, such as Weibo, Weixin, Wechat etc. 被APP推荐，如微博、微信、微信朋友圈等推荐的情况下

In situation of being recommended by local people or local advertisements 被当地人或广告推荐的情况下

In situation of being recommended by tourism industry 被旅行社推荐的情况下

In situation of being recommended by internet web for food as Dazhongdianping net 被类似于大众点评网的美食网推荐的情况下

choose a local restaurant for the convenience of oneself at will为了自己方便随意选一家当地餐厅

Q25:Are you willing to choose restaurant of hotel by your own? 你会自愿选择酒店餐厅吗？

是 yes

否 no

Q26:In which way following will you choose to reserve your transport generally？一般情况下您会选择以下哪种方式预定出行交通工具？You can choose more than one answer. 您可以选择多于一个答案。

Online reserving 网上预订

Reserving from App in phones 手机APP预定

Reserving from tourism industry 旅行社预定

Reserving in the airport 机场预定

Reserving from hotels 在酒店预订

No Reservation 不预定

Q27:Which factors following will make you hesitate to destinations, where you want to travel in? You can choose one than one answer. 以下哪些因素会使你对所向往旅游的目的地犹豫不决的？You can choose more than one answer. 您可以选择多于一个答案。

security 安全因素

languages 语言因素

difference between cultures 文化差异

Diet 饮食

blocked transport 交通闭塞

severe environment and weather 恶劣的环境和天气

Condition of Health 健康状况

Q28:Do you often share your experiences of journey in social media? 你常在社交媒体上分享你的旅行经历吗？Yes 是No 否Never 从不

是 yes

否 no

从不 never

Q29:If you like posting your experiences of journey in Wechat for sharing, which one following do you like sharing the best? 如果你喜欢在社交媒体上分享旅行经历，以下哪一个是你最喜欢分享的？You can choose more than one answer. 您可以选择多于一个答案。

Landscapes 风景

exotic and delicious food 美食

Custom and Culture 风土人情

harvest of shopping 购物收获

your own picture 自拍照

Q30:If you want to post experiences of journey, which social media will be your first choice? 如果你想要发布旅行经历，哪一种社交媒体会是你的首选？

wechat 微信

weibo 微博

QQ

facebook

twitter

instagram

Q31:Do reality shows in TV make you want to travel in those destinations? 电视里的“真人秀”是否会引起您想要去那里旅游的冲动？

是 yes

否 no

Q32:Will you choose destinations, which are not in your plans, because of lower consumptions in off-season? 您会因为淡季的低消费而选择计划外的目的地吗？

是 yes

否 no

Q33:Which way of payments following do you prefer? 您更喜欢以下哪种支付方式？You can choose more than one answer. 您可以选择多于一个答案。

Cash 现金

Bank Card 银行卡

Credit Card 信用卡

Check 支票

Alipay 支护宝

Q34:Will it stimulate your desires of consumption when markets and shops have sign of China Unionpay? 超市和商店有“银联”标志会激起你的消费欲望吗？

是 yes

否 no

Q35:Will you buy things recommended by Tourism industry during travel? 你会在旅行中买旅行社推荐的东西吗

是 yes

否 no

曾经买过 had bought before

从未 never

Q36:你的性别 gender

男

女

Q37:出生年份（4位数字）year of birth

选项1

Q38:受教育程度 education level

高中及以下

大学本科

硕士

博士

Q39:月薪 payment per month

4000以下

4000-7000

7000-1万

1万以上

Q40:有无海外旅游经历 ever travelling abroad？

有 yes

没有 no

Q41:目前状况 current status

单身single

非单身in couple