College Students' Chinese Movie Preference

This questionaire's purpose is to find the bigest movie consumer group——college students' idea about Chinese movie and to find out the development directions of Chinese movie. Your opinions are very important!

Q1:Which area's movie do you like? Why you love it (or what's their advantage in your opinions)?

Chinese movie (mainland)

Chinese movie (Hong Kong)

American movie

European movie

Japanese movie

South Korean movie

Others:

Q2:Which movie type do you prefer in Chinese movie?

Action movie

Love movie

Comedy

Science fiction movie

Horror movie

Cartoon

Others:

Q3:For what reason leading you to watch Chinese movie?

Famous atars or your idol

Big investment

Great special vision and audition effect

Good story

Popular in the public

Others:

Q4:Which way do you prefer to watch movie?

Cinema

Online

Buy DVD

Others:

Q5:For what reason leading you to watch Chinese movie in cinema?

To support Chinese movie

For have fun with friends

For discount

Same reason in Q3

Q6:Which cinema effects do you prefer?

IMAX

Depends on what type of movie

Q7:Which channel do you use frequently to know the information of movie shows in cinema?

Weibo

Adevertisement in television

Friends' recommendation.

Magazine

Others:

Q8:Which sales promotion do you prefer in cinema?

Group-buying

Food for free

Presell discount

Discount for special group ID

Others:

Q9:What score do you think Chinese movie have now?

Story

Value

Actor

Technology

Q10:What the bigest shortcoming should be improved in Chinese movie? Why?

选项1

College Students' Chinese Movie Preference

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