Mystery Shop (Affligem)

IMPORTANTThis questionnaire MUST NOT BE DISPLAYED in the vicinity of the shop. It is to be filled in immediately.After the mystery shopping visit (within 5 minutes) away from the outlet.Please follow Interview Flow exactly.

Q1:Name of Mystery Shopper:

Q2:Outlet Name:

Q3:Date/Time of shopping:

日期

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Q4:I. PRODUCT ORDERING

Q5:Is Affligem listed on the menu?

Yes

Q6:If no, can you get Affligem at the outlet?

Yes

Q7:If you can get Affligem at the outlet, what is the price of Affligem?

选项1

Q8:Note: Take a picture of the beer menu (including other beer brands and send to WeChat group instantly).

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Q9:II. POURING RITUAL

Q10:Did waiter/bartender pour Affligem the right way?

Yes

Q11:Was Affligem served in the Affligem glassware?

Yes

Q12:What pour did the waiter/bartender use?

Classic (Single glass)

Body & Soul (Double glass)

Others

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Q13:III. POSM STAFF KNOWLEDGE

Q14:Were there any other Affligem POSMs in the outlet besides the glassware?

Yes

Q15:Note: If yes, please take a picture of Affligem POSMs and send to WeChat group instantly.

Q16:Please choose one question to ask the staff.

Where is Affligem from? i.e. Belgian / Belgium

What kind of beer is Affligem? i.e. "Double fermented" or "Since 1074" or "Abbey beer" or "Ale"

Q17:Did staff answer 1 question on Affligem correctly?

Yes

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Q18:IV. COMPETITOR INFORMATION

Q19:Whatare the most popular beer brandsbeing drunk at the outlet?

选项1

Q20:What are the other beer brands POSMsavailable at the outlet?

选项1

Q21:Note: If there are other beer brand POSMs available, please take a picture of Affligem POSMs and send to WeChat group instantly.

Q22:Did bar staff fulfil the required boxes to get a gift (bowtie)?

Yes

Q23:If yes, please take a picture with him/her and upload.

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Mystery Shop (Affligem)

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