HM's customer relationship markets in China

Q1:Whatis your gender?

Q2:Whatis your age group?

Q3:Whatis your income level (RMB)?

Q4:Whatis your education level?

Q5:Haveyou ever heard of HM?

Q6:Howcan you aware of HM?

Q7:Please rate the following statements for HM from 1-5 (1 stands for totally disagree and 5 for totally agree.)

Q8:Haveyou ever heard of Zara?

Q9:Howcan you aware of Zara?

Q10:Please rate the following statements for Zara from 1-5 (1 stands for totally disagree and 5 for totally agree.)

Q11:Doesthe advertisement affect your decision to purchase a product?

Q12:Whatwill be the factors when you notice for a brand?

Q13:Normally,which brand's products have more discounts?

Q14:Do you know you can exchange or refund the products that you bought in HM within 30 days?

Q15:Willthe salesperson come to talk and introduce some products to you when youshopping?

Q16:Doyou think the information which is offered by the salesperson is useful to you andwill affect your purchase decision?

Q17:Howsatisfied were you with the personal selling (service) in stores?

Q18:Wheredo you buy products?

Q19:Doyou know the 'Campaigns and designer collaborations'of HM (cooperate withluxurious brands)?