Questionnaire Sheet

Dear Mr. / Ms. : Thank you for your participation in the survey of social media has an effect on customer loyalty, the information you provide will be used to study the social media channel has an effect on customer loyalty in hospitality industry. Thanks for your spending the time to complete this questionnaire.

Q1:Please select your gender.

Male

Famale

Q2:Please select your age group

20-25

26-30

31-35

36-40

41-45

56-50

51-55

Q3:Please select your monthly income.

RMB 2000-3000

RMB 3000-5000

RMB 5000-10000

More than RMB1000

Q4:Do you know the Yuda Palace Hotel Zhengzhou?

Yes

Q5:How did you first learn of the Yuda Palace Hotel Zhengzhou?

Social Media

Travel Agency

TV, Radio,Newspaper, Magazines, Internet articles

Friends, Family, Acquaintances

Other

Q6:What social media channelsdo you often use ？

Wechat

Weibo

Both

Q7:What tools do you use to access this mediachannels?

Mobile

Q8:Do you agree that use of this channels can bring benefits for you?

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Q9:Do you obtain information that include promotion information about the Yuda Palace Hotelthrough Wechat/Weibo?

Yes

Q10:How often do you check the Yuda Palace Hotel's social platforms?

Daily

Few times a week

Weekly

Monthly

Rarely

Never

Q11:Do you obtain information about the guest feedback in Yuda Palace Hotel throughWechat/Weibo?

Yes

Q12:Do you give the guests satisfaction feedback to the hotel through the Wechat/Weibo ?

Yes

Q13:Do you think about the hotel's feedback is timely through Wechat/Weibo?

Yes

Q14:Do you agree that by using Wechat/Weibo can help the hotel to improve thecustomer satisfaction?

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Q15:Do you agree that by using Wechat/Weibo to help you to become the loyal customers inYuda Palace Hotel?

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Questionnaire Sheet

关于

1年前

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