Questionnaire HK PR Professionals

Dear PR Professional:Thank you for agreeing to participate in this survey as part of an important study about the state of public relations in Hong Kong. The purpose of this study is to document important changes in public relations due to the impact of new media.Please be assured that your responses will remain confidential and results of the survey will be reported in aggregate form only. This survey is being conducted by public relations students Mengting XU from the City University of Hong Kong.For questions about the study, please contact Prof. Annette Willnat at awillnat@cityu.edu.hkThank you very much for your time,Annette Willnat  Visiting Professor  City University of Hong Kong

Q1:First, would you please tell us what position youcurrently hold in your organization?

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Q2:In what year did you become a full-time employee atyour current organization?

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Q3:How many years have you worked in public relations?

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Q4:All thingsconsidered, how satisfied are you with your present job?

Very satisfied

Fairly satisfied

Some what dissatisfied

Very dissatisfied

Don't Know

Q5:Do you supervise any public relations employees?

Yes

Don't know

Q6:How much freedom do you usually have in your work as aPR practitioner?

Almost complete freedom

A great deal

Some

None at all

Don't know

Q7:Next,we would like to ask you a few questions about the impact of social media (suchas Facebook or Twitter)on the work of PR practitioners in Hong Kong.Does your organization have a policy or officialguidelines for the use of social media?

Yes

Don't know

Q8:Does your organization provide training for the use ofsocial media?

Yes

Don't know

Q9:Do you use social media in your work as a PRpractitioner?

Yes

Don't know

Q10:How important is social media for doing your work?

Extremely important

Very important

Not very important

Not important at all

Don't know

Q11:How often do you use social media in your work as a PRpractitioner?

Less than once a week

Once a week

Several times a week

Once a day

More than once a day

Don't know

Q12:On an average day, how much time do you spend usingsocial media in your work as a PR practitioner?

Less than 30 minutes

Between 30 minutes and 1 hour

Between 1 and less than 2 hours

Between 2 and less than 3 hours

Between 3 and less than4 hours

Between 4 and less than 5 hours

Between 5 and less than 6 hours

More than 6 hours

Don't know

Q13:How often doyou use the following types of social media in your work as a PR practitioner?For each statement, please tell us whether you do them regularly, occasionally,seldom, or never.

Regularly

Occasionally

Seldom

Never

Q14:How do you use social media in your daily work as a PRpractitioner? Please select all that apply.

Monitor discussions on social media about my field of work

Interview sources

Find sources I would other wise not be aware of or have access to

Verify information

Find additional information

Meet new people in my field of work

Follow some one on social media I met in my field of work

Keep in touch with my clients

Post comments on work-related social media

Reply to comments on work-related social media

Other, please specify

Q15:How would you rate your knowledge of social mediatools for PR-related work?

Excellent

Good

Average

Fair

Poor

Don't know

Q16:Overall, how would you rate the impact of social mediaon your work as a PR practitioner?

Very positive

Some what positive

Neither negative nor positive

Some what negative

Very negative

Don't know

Q17:Please tell us how much you agree or disagree with the following statements about the impact of social media on your work as a PR practitioner. For each statement, please tell us whether you strongly agree, agree, neither agree no disagree, disagree, or strongly disagree.

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

Don't know

Q18:Overall, how would you rate the impact of social media on the PR profession?

Very positive

Some what positive

Some what negative

Very negative

Don't know

Q19:Please tell us how much you agree or disagree with the following statements aboutthe impact of social media on the public relations profession in general. For eachstatement, please tell us whether you strongly agree, agree, neither agree no disagree,disagree, or strongly disagree.

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

Don't know

Q20:The following questions are asked for statisticalpurposes only. All information will be kept strictly confidential. What is thehighest grade of school or level of education you have completed? 

No school or kindergarten

Under high school

Completed high school

Vocational or technical school beyond high school

1-3 years of college

Graduated from college

Some graduate work, no degree

Master's degree

Doctorate, law, or medical degree

Don't know

Q21:Are you:

Male

Female

Q22:In what year were you born?

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Q23:Were you born in Hong Kong, China or somewhere else?

Hong Kong

China

Somewhere else

Q24:In general, would you describe your politicalviews as:

Very conservative

Conservative

Moderate

Liberal

Very liberal

Don't know

Q25:Finally, we'd like to ask you some financialinformation. We'd like to note once again that all information you provide willbe treated in strict confidence. Would you please tell us what your monthlyincome is, before taxes, from your work in public relations? 

Less than HK$10,000

HK$10,000 to less than HK$15,000

HK$15,000 to less than HK$20,000

HK$20,000 to less than HK$25,000

HK$25,000 to less than HK$30,000

HK$30,000 to less than HK$35,000

HK$35,000 to less than HK$40,000

HK$40,000 to less than HK$45,000

HK$45,000 to less than HK$50,000

HK$50,000 to less than HK$55,000

HK$55,000 to less than HK$60,000

HK$60,000 to less than HK$65,000