香港及上海迪士尼乐园问卷调查（不记名）Hong Kong and Shanghai Disneyland Park Survey (Anonymous)

您好，我是来自上海中学国际部的学生，正在进行上海及香港迪士尼乐园的市场调查。本调查问卷实施匿名制，恳请您用几分钟的时间贡献您真实宝贵的意见，感谢您的配合！Hello Sir/Madam, I'm a student from Shanghai High School International Division. I'm conducting research on the Shanghai and Hong Kong Disneyland Park. Hope you can spare some time to fill out this survey, thank you!

Q1:您住在哪里？Where do you live?

上海Shanghai

其他Out of Shanghai

Q2:您的性别是？Your gender?

女 female

男male

Q3:您的年龄范围？Your age?

<18

18～30

31～60

>60

Q4:您的月收入范围？Your monthly income?

< RMB 2,000

RMB 2,000 ~ RMB 5,000

RMB 5,000 ~ RMB 8,000

RMB 8,000 ~ RMB 11,000

> RMB 11,000

Q5:请问您是否去过迪士尼乐园？Have you been to Disneyland Park before?

只去过上海迪士尼乐园 Shanghai Disneyland Park only

只去过香港迪士尼乐园Hong Kong Disneyland Park only

上海和香港迪士尼乐园都去过Both Shanghai and Hong Kong Disneyland Parks

上海和香港迪士尼乐园都没有去过Neither Shanghai nor Hong Kong Disneyland Park

我从未听说过迪士尼乐园I've never heard of Disneyland Parks

Q6:请问您对于上海迪士尼乐园门票价格有何看法？（单日票价：¥375~¥499）What's your opinion on the ticket price of the Shanghai Disneyland Park? (One-day price:¥375～¥499)

非常贵，无法接受Very expensive, unacceptable

有些贵，但可以接受A bit expensive but acceptable

价格适当，物有所值Moderate, price to value

价格便宜Cheap

Q7:请问您对于上海迪士尼乐园餐饮价格有何看法？What's your opinion on thefood priceof the Shanghai Disneyland Park?

非常贵，无法接受Very expensive, unacceptable

有些贵，但可以接受A bit expensive but acceptable

价格适当，物有所值Moderate, price to value

价格便宜Cheap

Q8:请问您对于上海迪士尼乐园纪念品价格有何看法？What's your opinion on the souvenir priceof the Shanghai Disneyland Park?

非常贵，无法接受Very expensive, unacceptable

有些贵，但可以接受A bit expensive but acceptable

价格适当，物有所值Moderate, price to value

价格便宜Cheap

Q9:请问在未来您会相对来说更加频繁地光顾哪一个迪士尼乐园？Which Disneyland Park will you visit more in the future?

更多次去上海迪士尼乐园 Shanghai Disneyland Park

更多次去香港迪士尼乐园 Hong Kong Disneyland Park

两个迪士尼乐园都不再光顾 I plan to visit neither of them

Q10:您选择更频繁光顾上海迪士尼乐园的原因是? (可多选)Why do you plan to visit Shanghai Disneyland Park more? （You can select more than one reason）

乐园面积更大Bigger size

更多游乐项目及设施More attractions

更富有中国元素的设计More Chinese elements in design

更好地服务Better service

更好的环境Better environment

更近的距离Shorter distance

从未去过上海迪士尼I've never been to Shanghai Disneyland Park before

Q11:除上题列举的原因之外，有什么其他原因促使您更频繁光顾上海迪士尼乐园? （若没有，请填写“无”）Except from the reasons listed in the previous question, are there any other reasons that prompt you to visit Shanghai Disneyland Park more? （If your answer is no, please type "None"）

选项1

Q12:您选择更频繁光顾上海迪士尼乐园的原因是? 请选4个最重要的原因排序（1为最重要）Why do you plan to visit Shanghai Disneyland Park more? Pick 4 reasons and rank them with 1 being the most important one.

乐园面积更大Bigger size

更多游乐项目及设施More attractions

更富有中国元素的设计More Chinese elements in design

更好地服务Better service

更好的环境Better environment

更近的距离Shorter distance

从未去过上海迪士尼I've never been to Shanghai Disneyland Park before

[Q11]

Q13:如果香港迪士尼乐园降低票价，您会选择更频繁地光顾香港迪士尼乐园吗？ (单日票价：¥86～¥461)Will you visit Hong Kong Disneyland Park more if the price were to be cheaper? (One-day price:¥86～¥461)

不会No

会，如果票价降低约10%Yes, if the price decreases by 10%

会，如果票价降低约20%Yes, if the price decreases by 20%

会，如果票价降低约30%Yes, if the price decreases by 30%

会，如果票价降低约40%Yes, if the price decreases by 40% or more

Q14:您选择更频繁光顾香港迪士尼乐园的原因是? (可多选)Why do you plan to visit Hong Kong Disneyland Park more? （You can select more than one reason）

票价更便宜Cheaper price

更国际化的乐园设计More international elements in design

更好地服务Better service

更好的环境Better environment

相对于新开的上海迪士尼，可能游客较少Less tourists than in Shanghai Disneyland Park

从未去过香港迪士尼I've never been to Hong Kong Disneyland Park

Q15:除上题列举的原因之外，有什么其他原因促使您更频繁光顾香港迪士尼乐园? （若没有，请填写“无”）Except from the reasons listed in the previous question, are there any other reasons that prompt you to visit Hong Kong Disneyland Park more? （If your answer is no, please type "None"）

选项1

Q16:您选择更频繁光顾香港迪士尼乐园的原因是? 请选4个最重要的原因排序（1为最重要）Why do you plan to visit Hong Kong Disneyland Park more? Pick 4 reasons and rank them with 1 being the most important one.

票价更便宜Cheaper price

更国际化的乐园设计More international elements in design

更好地服务Better service

更好的环境Better environment

相对于新开的上海迪士尼，可能游客较少Less tourists than in Shanghai Disneyland Park

从未去过香港迪士尼I've never been to Hong Kong Disneyland Park

[Q15]

香港及上海迪士尼乐园问卷调查（不记名）Hong Kong and Shanghai Disneyland Park Survey (Anonymous)

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