Study of Pharma Digital Priorities in China影响中国药企数字化营销选择的优先度因素研究

Dear Stakeholder,尊敬的用户,Thank you for your willingness to participate in this survey. The objective of this study is to understand your perspective on channel effectiveness, content utilization, and analytics among other aspects. Your responses will help us understand the latest considerations in digital marketing in engaging physicians. We assure that your answers will be kept confidential and aggregated into the study findings.诚挚感谢您参与本次调研活动。本次调研的目的是希望了解您在数字化营销各方面的宝贵观念，包括渠道效果、内容利用，以及数据分析等。您的参与回复将帮助我们理解如何更好地利用数字化营销手段与医生进行互动。我们将确保对您个人的回复内容进行保密，并且仅会将本样本内容整合至最终的研究结果中。

Q1:1. Enter your contact information请输入您的联系信息

Name 姓名

Title 职称

Company 公司

Department 部门

Email Address 邮箱

Q2:2. Please indicate the departments you partner with (Check as applicable)请指出在您的工作中，与您合作的部门（请选择适用项）

Sales&SFE

Marketing

Digital

Other (Please specify)

Q3:3. Indicate if the above department are specific to any of the therapy areas (Check as applicable)上题中各部门是否针对以下特定的治疗领域（请选择适用项）

Primary Care 普药业务

Oncology 肿瘤

Infectious Diseases 抗感染

Specialty Care 特药业务

Neurology 神经

Immunology 免疫

Other (please specify)其他（请例举）

Q4:4. What is the percentage of your companys marketing budget you generally spend across Digital channels for customer engagements? Please select the most appropriate options.对于贵司利用数字化渠道进行数字营销的预算，在整体市场预算中的占比，请选出最合适的选项.

<10%

10-20%

20-30%

30-40%

40-50%

50+%

Q5:5. What is the percentage of your digital marketing budget you generally like to spend across the following prominent channels for engagement with your customers?贵司是如何在以下重要的细分渠道之间分配数字营销预算的？

<2%

2-5%

5-15%

15-30%

30-50%

50+%

Q6:Others (Please specify) 其他（请例举）

选项1

Q7:6. How are various Digital engagements managed in your organization? Please select one or more suitable options.在贵司内部，各种数字化营销通常是如何进行管理的？请选择一个或多个适合的选项

Yes

Q8:Others (Please specify) 其他（请列举）

选项1

Q9:7. Can you suggest which of the following technology platforms are currently in usage for your organizations?请您指出以下技术平台在贵司的使用情况？

Not Implemented还未实施

Accessing即将实施

Implementing实施中

Actively Using使用中

Advanced使用后期

Q10:Other please specify 其他请列举

选项1

Q11:8. What are the key capacities you consider are most important while selecting vendors for different types of digital projects? (multiple choice, select the proper items)针对不同数字营销项目，您在选择第三方供应商时，最看重供应商所具备的哪些能力？(多选，选择合适项)

Medical Content医学内容

Creative Design设计创意

Solution Design解决方案设计

Technology Capability技术能力

Domain Experience相关领域经验

Cost Advantage成本优势

Project Communication项目沟通能力

Delivery on-time按时交付

Any other, please specify其他，请列举

Q12:9. Can you suggest which stakeholder initiates the various kinds of digital projects in your organization (select all that is applicable)请您指出在贵司内部，以下各类型数字化项目通常是由哪个部门发起的？（请选择所有适合项）

Digital/MCM Team

Sales&SFE Team

Marketing Team

Procurement Team

IT Team

Q13:10. What percentage of preferred vendors recommended by procurement department are accepted by the marketing team?在发起数字营销项目时，采购部门推荐的优选供应商被市场部采纳的比例是多少？

<20%

20-40%

40-60%

60-80%

80-100%

Q14:11. What are the main challenges in co-operation between the marketing procurement teams for digital projects? Rate your attitude towards each challenge statement on a scale of 1 to 5, with 1 being the strong disagreement and 5 being strong agreement.在数字化营销项目中，在市场部与采购部之间的合作中，存在哪些主要挑战？请使用 1-5分制评估您对于以下挑战描述的认同程度，其中1分标示完全不认同存在该挑战，5分标示完全认同存在该挑战。

Q15:Other please specify其他请列举

选项1

Q16:12. Can you suggest what is the role of the procurement team in the various kinds of digital projects in your organization?请您指出在贵司内部，采购部门在以下各类型数字化项目中所扮演的角色.

Initiator发起者

Decision Maker决策者

Identifying vendor供应商收集

Price Negotiation价格谈判

Help to go through the process协助走流程

Study of Pharma Digital Priorities in China影响中国药企数字化营销选择的优先度因素研究

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