中国消费者网上地板购买意向调查Survey on Online Flooring Purchase Intention of Chinese Consumers
调查目标 (Survey Aims) 本次调查的目的是探索中国消费者在天猫商城上购买实木（复合）地板，或强化复合地板的购买意向。请根据您自己的经验和意见回答每个问题。调查大约需要15分钟。 This survey aims to explore the purchase intention of Chinese consumers in terms of buying wood/laminate floorings in a TMALL* store. Please respond to each question based on your own experiences and opinions. The survey will take about 15 minutes. 法律许可 (Legal Consent) 参加本研究完全是自愿的，您有权随时退出而不受处罚。请阅读以下信息。在继续之前，您需要表明您已了解此信息。 Participation in this study is fully voluntary, and you have the right to withdraw at any time with no penalty. Please read the following information. You will need to indicate that you have understood this information before you can continue. 本研究将遵循南安普顿大学的研究框架和政策。任何用于研究出版目的的数据都将被匿名处理。此外，未经您的明确书面同意，所获得的数据不会用于商业目的或提供给第三方。通过参与此调查，您表示同意将所述数据用于所述研究，并确认您已年满18岁。研究结果将根据要求提供给所有参与者。 This study will adhere to the framework and policies of the University of Southampton. Any data for research publication purposes will be treated with anonymity. In addition, the data obtained will not be used for commercial purposes or made available to third parties without your express written your consent. By participating in this survey, you express your consent to use the data for research as stated and also confirm that you are 18 years or older, or if participating in the USA. The results emerging from the study will be made available to all participants on request. * 天猫商城：www.tmall.com，中国最大的电子商务市场网站。*TMALL (www.tmall.com) is the biggest e-commerce marketplace website in China.
Q1:你的性别是：Are you?
男(Male)
女(Female)
其他(Other)
不愿回答(Prefer not to answer)
Q2:你的年龄是：Please, indicate your age:
20-29
30-39
40-49
50-59
60-69
70+
Q3:你名下有房产吗？Do you own any properties?
2处或以上(More than one property)
1处(One)
无，但将在三年内购买(No, but will purchase in three years)
无，不会在三年购买(No, and will not purchase in three years)
不愿回答(Prefer not to answer)
Q4:你想要哪种地面装饰材料用于家居室内装饰（可多选）:Which flooring materials would you like for domestic use? (Multiple choice question):
实木/实木复合地板(Wood flooring)
强化复合地板(Laminate flooring)
地毯(Carpets)
瓷砖(Tiles)
其他,， 请注明(Other, please specify)
Q5:你是否在天猫商城购物：Do you shop on tmall.com:
是(Yes)
否(No)
Q6:根据你过去使用天猫商城的经验，对以下陈述，请勾选符合你的赞同程度。Based on your experience with tmall.com in the past, please, tick the box that comes closest to your level of agreement with each the following statements.
非常不同意(Strongly disagree)
有点不同意(Moderately disagree)
略有不同意(Slightly disagree)
中立(Neither disagree nor agree)
略有同意(Slightly agree)
有点同意(Moderately agree)
非常同意(Strongly agree)
Q7:根据你在家居装修方面的经验，对以下陈述，请勾选符合你的赞同程度。Based on your experience in household decoration, please, tick the box that comes closest to your level of agreement with each the following statements.
非常不同意(Strongly disagree)
有点不同意(Moderately disagree)
略有不同意(Slightly disagree)
中立(Neither disagree nor agree)
略有同意(Slightly agree)
有点同意(Moderately agree)
非常同意(Strongly agree)
Q8:现在，考虑天猫商城上的“圣象官方旗舰店“，对以下陈述，请勾选符合你的赞同程度。Now, thinking about the PowerDeckor Official Flagship Store on TMALL, please, tick the box that comes closest to your level of agreement with each the following statements.
非常不同意(Strongly disagree)
有点不同意(Moderately disagree)
略有不同意(Slightly disagree)
中立(Neither disagree nor agree)
略有同意(Slightly agree)
有点同意(Moderately agree)
非常同意(Strongly agree)
Q9:然后，假设在天猫商城上的“圣象官方旗舰店“购买家用实木（复合）地板，或强化复合地板，请表明你对购买风险的看法。我担心：Then, assuming purchasing wood/laminate floorings from the PowerDeckor Official Flagship Store on TMALL for domestic use, please indicate your perception of the following aspects of purchasing risk . I am worried about/that:
没有风险(Not at all risky)
低风险(Low risk)
略有风险(Slightly risky)
介于“略有风险”和“适中风险”之间(Neutral)
适中风险(Moderately risky)
很大风险(Very risky)
非常大风险(Extremely risky)
Q10:总的来说，考虑到各种因素的结合，你认为在天猫商城上购买实木（复合）地板，或强化复合地板的风险有多大：On the whole, considering all sorts of factors combined, about how risky would you say it would be to buy wood/laminate floorings from the TMALL shopping mall:
没有风险(Not at all risky)
低风险(Low risk)
略有风险(Slightly risky)
介于“略有风险”和“适中风险”之间(Neutral)
适中风险(Moderately risky)
很大风险(Very risky)
非常大风险(Extremely risky)
Q11:如果不考虑产品质量和价格等因素，对以下陈述，请勾选符合你的赞同程度。If excluding factors like product quality and price etc., please, tick the box that comes closest to your level of agreement with each the following statements.
非常不同意(Strongly disagree)
有点不同意(Moderately disagree)
略有不同意(Slightly disagree)
中立(Neither disagree nor agree)
略有同意(Slightly agree)
有点同意(Moderately agree)
非常同意(Strongly agree)
Q12:以下什么因素会让你选择在天猫商城上的商店选购家用地板 （可多选）：Please, choose reasons why you would like to purchase wood/laminate floorings from tmall.com for domestic use (Multiple Choices Question)：
天猫商城值得信赖(tmall.com is reliable)
价格便宜(Lower price)
节省时间(Saving time)
比去建材市场方便(More convenient than shopping in a physical store)
我更喜欢线上沟通(I prefer to communicate online)
其他，请注明(Other, please specify):
Q13:关于网上购买实木（复合）地板，或强化复合地板，你是否还有其他想法或评论；如果有，请给出:Do you have any other concerns or comments when purchasing wood/laminate floorings online, if yes, please specify:
选项1
