时尚可持续性对消费者习惯的影响The impact of fashion sustainability on consumer behaviors

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Q1:您的年龄Your age

18岁以下Under 18

18-25

26-30

31-35

35岁以上Above 35

Q2:您所在的地区Region

中国 China

欧洲 Europe

美国 US

其他（请具体说明）Others (please specify)

Q3:您买衣服或时尚单品的频率？How often do you buy clothes or fashion accessories?

至少每周一次At least once a week

至少每月一次At least once a month

至少每几个月一次At least once a few months

至少半年一次At least once half a year

Q4:您平均每月在买衣服上花费大约为？On average, how much money would you usually spend per month on clothes?

¥0-¥1000 (£0-£100)

1000-¥5000 (£100-£500)

¥5000-¥10000 (£500-£1000)

¥100000-¥15000 (£1000-£1500)

¥15000以上 (Above £1500)

Q5:您经常买衣服的最大原因？ (多选)Why do you most often buy new clothes? (multiple choice)

更换破损的衣服Replacing warn-out clothes

丰富我的衣橱To enrich my wardrobe

购买是我的习惯Shopping is my habit

跟上潮流Keep up with the trends

Q6:影响你消费的因素？ (多选)The factors influence your shopping decisions? (multiple choice)

品牌 Brand

明星, 名人Celebrities

产品设计本身 The design of product

时尚趋势 Fashion Trends

意见领袖(网红，博主等）Influencers/KOL

价格 Prices

可持续性Sustainability

Q7:您常购买哪种类型的衣服？(多选)What kind of garments do you often buy? (Multiple choice)

奢侈品牌( Gucci, LV, D&G, Hermès等)Luxury brands

高街品牌（Mango、ZARA、H&M、Uniqlo等）High street Brands

运动休闲品牌 (Adidas, Nike, Reebok, Puma等)Activewear and Athleisure brands

家居服饰品牌（CK内衣, 维秘, la Perla等）Undergarment brands

Q8:您认为您对时尚可持续性的认知程度？How informed do you acknowledge “fashion sustainability”

完全不了解No idea

稍有耳闻General Understanding

我很了解这个主题Fully Comprehend

Q9:您有多大程度上关心时尚会对社会，环境和道德伦理造成的影响？（关心指数）How concerned are you about social, environmental and ethical impacts of fashion to the world? (Scale)

0 完全不关心Not concerned at all

5 非常关心Extremely concerned

Q10:可持续性对您的购买决定有多大的影响？（影响指数）How much does sustainability influence your purchasing decision? (Scale)

0 零影响No Influence

5 影响重大Extreme Influence

Q11:您对时尚可持续性的理解是？（多选）What does “fashion sustainability” mean to you? (Multiple Choice)

减少环境污染Reducing environmental pollution

延长时装生命周期：回收/升级改造/商品交易(二手, 租衣等）Extending clothing lifecycle: recycle / epicycle / trading items(second-hand/renting）

创新的材料，面料和设计New innovative materials, fabrics and design

服装价格昂贵的原因A result of expensive clothing prices

为劳动力提供更合理的报酬Fairer labour wages

制造出更耐穿高质量的单品Creating higher-quality items to last

其他（请详细说明）Others (please specify)

时尚可持续性对消费者习惯的影响The impact of fashion sustainability on consumer behaviors

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