Factors influencing consumer’s car purchasing decision for the domestic vehicles market in Zhejiang Province.影响国内汽车市场消费者购车决策的因素,浙江省

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Q1:Do you have the desire to purchase a car in the last 5 years?(您在5年内是否有购车的想法?)

Yes
No

Q2:Your gender? (您的性别?)

Male (男)
Female (女)
Others (其他)

Q3:Your age?(您的年龄在以下哪个区间内?)

20-29 years old (20-29周岁)
30-39 years old (30-39周岁)
40-49 years old (40-49周岁)
50 years and above (50周岁以上)

Q4:Would you choose a domestic brand, a joint venture brand or Import brand car?(您对汽车品牌性质的选择?)

Domestic(国产)
Joint venture car (合资)
Import (纯进口)

Q5:What type of car do you want?(您希望拥有一辆什么类型的车)

Saloon Type (三厢车/小轿车)
Business Type(商务车)
SUV Type(SUV)
Sports car Type (跑车)

Q6:What type of energy vehicle do you plan to buy?(您计划选择哪种能源车?)

Pure electric(纯电动)
Natural gas(天然气)
Hybrid(混合能源)
Fuel Cars(燃油车)

Q7:What is your budget? (CNY)您的预算是多少?(人民币)

51K-100K(5.1万—10万)
101K-150K(10.1万—15万)
151K-200K(15.1万—20万)
201K-400K(20.1万—40万)
400K and above(40万及更高)

Q8:If you are willing to consider buying a domestic brand car how much attention you pay to the following factors when purchasing a domestic car?(如果您愿意考虑购买国产品牌汽车,您在购买国产汽车时对以下因素的关注程度如何?)A. Extremely important (A: 很在意)B. Important (B: 在意)C. Neither important nor unimportant (C:忽略)D. Unimportant (D: 不在意)E. Extremely unimportant (E:毫不在乎)(Explanation: Supportability factors are for the after-sales service of the car, such as: Repair/maintenance/emergency assistance and public charging devices for electric vehicles, etc.)(解释说明:支持性是指对于汽车的售后服务,如:维修/保养/紧急救援以及电动车的公共充电装置等。)

A
B
C
D
E

Q9:If a domestic brand car fulfils the above requirements, I will definitely buy it.如果国内品牌的汽车能满足上述要求,我一定会买。

Strongly agree(非常同意)
Aagree(非常同意)
Neutral(无感)
Disagree(不同意)
Strongly disagree(非常不同意)
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Factors influencing consumer’s car purchasing decision for the domestic vehicles market in Zhejiang Province.影响国内汽车市场消费者购车决策的因素,浙江省
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