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Q3:HaveyoueverheardthebrandofMagnumice-cream?(你听说过梦龙冰淇凌这个品牌么)
yes
no
Q4:Have you ever bought Magnum ice-cream?(你购买过梦龙冰淇凌么)
yes
no
Q5:Are you satisfied with this brand?(你对该品牌的满意程度)
选项1
Q6:You think Magnum is very different from other brands.(你认为该品牌与其他品牌的差异性很大)
选项1
Q7:Magnum has great market penetration in the market.(该品牌在市场拥有很大的市场渗透率)
选项1
Q8:Magnum respects the consumers ideas.(该产品尊重消费者的想法)
选项1
Q9:Magnum has won the reputation and recognition of consumers.(该产品获得消费者的口碑及认可)
选项1
Q10:Did you know that the original ingredients of Magnum ice cream sold in China are different from those in foreign countries?(你是否知道在中国销售的梦龙冰淇凌的原配料与外国的不同)
yes
no
Q11:WhatdoyouthinkofthedoublestandardoftherawmaterialsofMagnumice-cream?(你如何看待梦龙冰淇凌的原材料双标这一行为)
反对
赞同
无所谓
Q12:Do you think the double-standard behavior of Magnum Ice Cream will affect your purchase intention?(你认为梦龙冰淇凌的双标行为是否会影响你的购买意愿)
Yes
No