香皂市场调查 Soap Market Survey - 问卷调查调研模板

Q1:您今年多大How old are you?

a. 10-18

b. 18-25

c. 25-30

d. 30-35

e. 35-40

f. 40-45

g. 45-50

h. 50+

Q2:2. 您性别 Your genda

a. 女性 Female

b. 男性 Male

Q3:3. 您的月收入What is your monthly income?

5000以下under 5000RMB

5000-15000

15000-25000

25000-35000

35000-50000

50000+

Q4:4. 您用过手工皂吗？Have you ever used handmade soap?

a.用过Yes

b.没有用过 No

Q5:5. 通常您一次会买多少块香皂How many soaps would you like to buy in one time?

a. 1

b. 2-5

c. 5+

Q6:6. 您会线上还是线下买？Do you buy soap online or offline?

a. 线上Online

b. 线下Offline

Q7:7. 如果您线上买，您最关注的的三个点是什么？If you buy soap online, what are some things you pay attention to ? Choose you top 3 answers.

a. 时效Time of arrival

b. 成本Extra costs

c. 质量Quality of product (dupe/fake)

d. 退货Refund policy

其他

Q8:8. 如果您购买手工皂，您会关注什么点，请选择最关注的三个点What are top three qualities do you look for in a (handmade) soap?

a. 香味Smell

b. 清洁功能Cleaning function

c. 保湿功能Moisturizing function

d. 美白功能Whitening function

e. 自然成分Natural ingredients

f. 品牌Brand

g. 安全Safety

其他

Q9:9. 您愿意为每块肥皂支付多少钱？How much would you pay for soap?

a. 0-3RMB

b. 3-10RMB

c. 10-20RMB

d. 20-50RMB

e. 50-80RMB

f. 80-150RMB

g. 150+

Q10:10. 什么原因会让您为香皂支付更高的价钱？请选择三个原因。What factors would motivate you to pay higher for a soap? Choose the top three factors.

a. 自然成份Natural ingredients

b. 手工制作Handmade

c. 香味Scent

d. 设计外观Design/look

e. 品牌故事Brand story

f. 没有

Q11:11. 您听说过甘肃藏区的央珂玛公司吗？Have you heard of Yakma, a social enterprise based in Gansu Tibet area?

a. 听说过Yes

b. 没听说过No

Q12:12. 央珂玛是在甘肃藏区一家企业，通过培训让藏族留守妇女制作手工耗牛奶香皂。得知这个信息，您会愿意购买她的香皂吗Yakma is a handmade soap social enterprise that empowers left-behind women in Gansu Tibet area, China by providing them training & employment. Knowing that, how much are you willing to pay for a bar of soap now?

a. 不愿意 No willingness

b. 有一点 Some willingness

c. 愿意 Yes

d. 非常愿意 Very much willing

Q13:如果您想为藏区留守妇女捐款，你会捐多少？If you would like to make donations how much are you considering?

10-20 RMB

20-50

50-80

80-100

100+

Q14:您会自己或向朋友推荐央珂玛香皂吗Will you buy or recommend other to buy Yakma soap (多选）

我自己Myself

我朋友My friend

我同学 My classmate

我家里人 My family

我客户 My client

我同事 My coworkers