Questionnaire for Chinese learning APP user

Hi, thank you very much for taking time to participate in this questionnaire. I am a graduate student in the School of Management, Jinan University. This questionnaire is based on the 4C marketing theory to understand users' demand for Chinese learning apps, and to explore the marketing factors that affect Chinese learning apps. This questionnaire is anonymous. The data collected will be used for academic research only. Your personal information will not be disclosed or used for other purposes. Please feel free to fill in according to the actual situation and real idea. Thank you for your cooperation and support!

:Part I: Basic information

Q1:1. What is your gender?

Male

Female

Q2:2. What is your age?

Under 18

18-30

30-40

Over 40

Q3:3. Which country are you from?

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Q4:4. How much time have you learned Chinese?

Less than 1 year

1-2 years

2-3 years

More than 3 years

Q5:5. Have you used any Chinese learning APP?

Yes

Q6:6. The name of the APPs you have used in learning Chinese:

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:Part II: Investigation of Influencing factors based on 4C theory. Factors affecting the use of Chinese learning apps can be divided into four dimensions: consumer, cost, convenience and communication.

:Consumer

Q7:7. What is your motivation for learning Chinese?

Daily communication

Job requirements

Individual interest

Professional learning needs

Exam requirements

Q8:8. What Chinese skills do you want to improve through the APP?

Listening

Speaking

Reading

Writing

:Cost

Q9:9. If the APP is charged, you are more likely to

One-time purchase of all content

Pay according to learining progress

Pay-as-you-grow

The more courses you buy, the more discounts you get.

Q10:10. The price of one-year card in the Chinese learning APP that you can accept (in dollar)

Under $50

$50-$150

$150-$200

It does’t matter what the price is, as long as it’s usefeul

Q11:11. What’s the average time you spend on Chinese learning apps per day ?

10-30 minutes

30-60 minutes

60-120 minutes

More than 120 minutes

:Convenience

Q12:12. Which of the following factors do you think are the most important when choosing a Chinese learning APP?

Useful content

Rapid update

Easy operation

Beautiful interface

High interest

Strong targeted

Personalized service

Arrange study time freely

:Communication

Q13:13. Where do you usually know about a Chinese learning APP?

The teachers’ recommendation

Friends' sharing

Internet information

Others

Q14:14. When you getexposedto a Chinese learning APP, what are the factors that prevent you from making a purchase decision?

High price

Boring and difficult content

Lack of personalized service

Have little experience with the brand

No discount

The payment method is not convenient

The content is not targeted

I don’t know

Q15:15. Have you heard about CHIease APP?

Yes

:Part III: The suggestions for CHIease APP

Q16:16. How did you learn about CHIease APP?

Exhibitions

Online advertising

The positive word-of-mouth

The recommendation from school, company or chamber of commerce

Other ways

Q17:17. How satisfied are you with CHIease APP? Responses weregraded from1(verysatisfied)to5(notat allsatisfied).

Q18:18.In order to improve the consumption experience, what are your suggestions on the marketing strategy of CHIease APP?

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Questionnaire for Chinese learning APP user

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