3. 月收入? Your monthly income?
RMB 5,000-10,000
RMB 10,001-20,000
RMB 20,001-30,000
RMB 30,000+
4. 背景? Background?
中国人，未在国外工作或学习过Chinese without overseas background
中国人，曾在国外工作或学习过Chinese with overseas background
老外 Foreigner
其他，请明确 Others, please specify
5. 你一般会给亲近的朋友和家人买什么样的礼物?
What kind of gift do you usually buy for close friends and family?
礼品实物 Mainly physical gifts
礼品券/礼品卡（比如亚马逊礼品卡，商场购物券，美容卡等）Mainly gift voucher (like voucher for Amazon, shopping mall,spa etc.)
其他,请明确 Others, please specify
6. 你一般会给普通朋友，同事或合作伙伴买什么样的礼物? What kind of gift do you usually buy for acquaintences, collegues or business partners?
礼品实物 Mainly physical gifts
礼品券/礼品卡（比如亚马逊礼品卡，商场购物券，美容卡等）Mainly gift voucher (like voucher for Amazon, shopping mall, cinema, etc.)
其他,请明确 Others, please specify
7. 你会在以下何种情况下赠送礼品卡?请按百分比按比例分配，总和应为100%,比如工作相关70%，个人30%。At what occasion do you give giftcards (corporate or friend or never) ?
e.g. work 70%, personal 30%, etc.
工作相关Work related occasion ____________
个人原因Personal occasion ____________
从不送礼品卡I don't give gift cards ____________
8. 在以下何种情况下，你会愿意购买礼品卡送给朋友?请多选。At which occasions do you
send a gift/gift card to your friends? Multiple choices.
生日 Birthday
新年,中秋等节日 Holiday (e.g. Chinese new year, Moon cake festival, etc.)
升职加薪 Promotion
纪念日 Anniversary, Valentine's day，etc
结婚生子 Wedding and baby shower
平常一天（开心和不开心的时候）Nothing special (e.g. bad day, good day, etc.)
感谢或道歉 Thank you/Apologize
其他，请明确 Others, please specify
9. 你一年平均从朋友那里收到几次礼品卡(由于私人原因)?
How many gift cards
do you receive per year from friends (non work-related) only?
10. 你一年平均从公司或合作方那里收到几次礼品卡(工作原因)?
How many gift cards do you receive
per year from your company, business partners or worker union?
11. 你每次会购买价值人民币多少的礼品给朋友(私人原因)? How much do you spend per
occasion for a gift for friends
(non work-related) on average in RMB?
50-100
101-200
201-500
501-1000
1000+
视情况而定Depends on occasions
12. 你每次会购买价值人民币多少的礼品给朋友(工作原因)? How much do you spend per
occasion for a gift for friends
(work-related) on average in RMB?
50-100
101-200
201-500
501-1000
1000+
视情况而定Depends on occasions
13. 你一般收到礼品卡是什么类型?请多选。What kind of cards do you get? (Please select as many
answers as necessary)
服装品牌 Clothes
商场百货 Shopping mall
数码家电 Electronic products
餐饮美食 Restaurant
花和玩具 FlowersToys
糖果蛋糕 ChocolateCake
家居产品 Household products
旅游产品 Travel products
网上商城消费卡 Online shopping card
其他，请明确 Others, please specify
14. 如果你给朋友购买礼品卡，你会购买什么类型的礼品卡？请多选。What kind of cards would you buy? (Please select as many
answers as necessary)
服装品牌 Clothes
商场百货 Shopping mall
数码家电 Electronic products
餐饮美食 Restaurant
花和玩具 FlowersToys
糖果蛋糕 ChocolateCake
家居产品 Household products
旅游产品 Travel products
网上商城消费卡 Online shopping card
其他，请明确 Others, please specify
15. 收到什么样的礼品卡，你会开心? What kind of gift card makes you
happy? (Please select as many answers as necessary)
我自己喜欢的店的礼品卡 A gift card from my favorite store
只要我朋友推荐的店的礼品卡，我都愿意去尝试 A gift card from any store that my friend recommended
可以在很多店使用的礼品卡 A gift card that can be spentin many different stores
不喜欢那种哪里都可以使用的礼品卡，没有针对性 I don't like the cards that can be spent in many stores
我不喜欢礼品卡，我宁愿收到现金或实物 I don't like gift cards, I rather receive cash or physical gifts
其他，请明确 Others, please specify
16. 除了可在实体店兑现的礼品卡，你喜欢的可网上购物的礼品卡是什么？ 请排序。Besides gift cards for things you can redeem in a physical store, what kind of gift cards would
you like to receive for consuming online? (Please rank choices by preference)
天猫淘宝 TMALL/TAOBAO
京东 JD
亚马逊 AMAZON
苏宁 SUNING
当当 DANG DANG
一号店 YIHAODIAN
其他 Others
17. 你会更倾向于通过哪些渠道购买礼品卡?
If you buy gift cards, which
distribution channel do you prefer to buy those?
去实体店 Physical Stores
网上 Online
18. 如果你收到朋友送给你的礼品卡，你是否会在社交媒体上分享（微信，微博等)?
Do you usually share on social media
(wechat, weibo, etc.) when you receive a gift card from your friend?
不管如何都会 YES
看是谁送的或礼品是否有趣 Depends on whom the giftcard is from or whetherit is interesting
不管如何都不会 NO
19. 你会希望你收到的礼品卡的图案是如何个性化？请多选。
If the gift card you
receive/send had a cover picture, what kind of cover would you like? (Please
select as many answers as necessary)
按照节日或日子的定制图案,例如新年，情人节的图案A pic that fits the occasion, e.g. New year, etc.
你和你朋友的照片 A pic of you and your friend who sent it
一张代表你的图片 A pic that represents you
你喜欢的卡通图案 Your favorite cartoon pic
其他，请明确 Others, please specify