Hi,I am a student of
University of Portsmouth (UK) currently in my final academic year. As part of
my BA (Hons) Business Administration programme, I am required to conduct a
dissertation study on strategy management and organization culture innovation
to understand the present situation of Apple product and to help company to
improve the products and services.
Please take some
time (approximately 10 to 20 minutes) to complete this questionnaire. Please
respond to the following statements using the response scale below, by ticking
the appropriate sections.
Your responses
would be treated as strictly confidential and it will help provide important
information on the influences leading to the decision make.
Thank you.
Regards,
Huang mei
Age
15-25
26-35
36-45
46-55
above 55
Highest level of education
Monthly
Household income (RMB)
2000-3500
3600-5500
5600-7500
above 7500
Can't tell
Which
brand will come to your mind when people mentioned smart phone?
Apple
Nokia
Samsung
Motorola
Others
Which
hand phone brand are you using now? And why
do you choose this product?
Fashionable design
Appropriate price
Multiple functions
Fame of brand
High quality
Which hand phone brand are you using now?
How often do you replace your hand phone?
Less than 1-year
1-2 years
2-3 years
More than 3-years
Where
did you get new information about the hand phone?
Advertisement on TV
Newspaper or Magazine
Internet
From relatives or friends
Promotion
Which
type of phone would you prefer?
Normal hand phone
Smart phone
Musical Phone
Camera Phone
Normally,
Where do you buy a new hand phone?
Online shopping
Shopping mall
Local telecom offices
Brand monopolized shop
Others
Have
you purchased the product from Apple Inc.?
Are
you satisfied with the product quality?
Are
you satisfied with the product service?
How
do you like Apple products?
Cannot live without them
Like them very much
Interested in them
Just average
Not interested in them
Which
part of the most iPhone attracts you?
Product feature
Design innovation
Corporate reputation
After-sales support
High quality
Availability of software and peripherals
What
do you think the shortcoming of the iPhone?
Monotonous design
High price
High maintenance cost
Unique interface
Incompatible with some software
How much did you spend in the App store?
0
10-100
100-500
above 500
Which
part of the IT product attracts you?
Fashionable appearance design
User-friendly
Product quality
After-sales service
Product integration
High ratio of cost-performance
Brand reputation
others
How does the price of the iPhone compare with others in the industry?
Higher premium price
Similar premium price
Lower premium price
Just don’t care
Why
you pay for the iPhone premium price?
Product feature
Design innovation
Corporate reputation
After-sales support
High quality
Availability of software and peripherals
Which
sentence would you see describes iPhone?
Stand for corporate culture
Innovative brand leader in fashion
The king of the touch technology
Aspirational and luxurious brand
Why
do you think iPhone is more popular than competitors?
Quality and design
High security
After-sales service
Marketing strategy and sales promotions
Corporate reputation
The CEO’s personal charisma
Others
Do
you think Apple is successful?
Yes,
that's because of
Successful commercial strategy
Steve Job’s Personal leadership
Correct prediction of consumption psychology
Creative teams’ smart sense of fashion E. Innovative technologies
Do
you think Apple is successful?
No,
that’s because of__________
Unsuccessful commercial strategy
Steve Job’s awkward leadership
Low-efficient sales model
Unpractical technologies
Apple team’s strange understanding of prevalent culture
Are
you planning to buy any Apple products in the future? Why?
Cost performance is high
The qualities are reliable
After sales customer service is good
I don’t like this brand
No