We are a group of Year 1 Business students from National University of Singapore who are embanking on a project about enhancing marketing program for a smartphone. We do appreciate and are grateful for your time and responses. The objective of this survey is to gather market intelligence on the receptiveness of our target audience (Chinese consumers) towards our advertisement. Your feedback is important to us in understanding how receptive our advertisement is, specifically about smartphones in China market. Your information will be kept confidential. This survey will take approximately 5 minutes. Any questions marked with an asterisk (*) require an answer in order to progress through the survey.
您有留意到华为手机？
How often do you notice about the Huawei Phone?
评分 ★ ★ ★ ★ ★
您在电视上经常看到下列哪些品牌的手机广告？
Which brand's TV commercial do you usually see on TV?
苹果Apple
三星Samsung
小米Mi
华为Huawei
OPPO
摩托罗拉Motorala
您觉得电视广告会影响您的购买决定吗？
Will TV commercial affects your buying decision?
评分 ★ ★ ★ ★ ★
您有在电视中看到华为广告吗？
Have you ever seen Huawei's Commercial in TV?
选项1 ★ ★ ★ ★ ★
您觉得华为广告更理性还是更感性？
What do you think Huawei's commercial is trying to portray?
理性Rational (FunctionalBenefits)
感性Emotional (Joy, Happiness)
生活方式Social ( Family Context, Common Relationship)
社会地位Ego Enhancement (Focus on listener viewer)
您从哪里看到华为广告？
Where do you usually see Huawei's commercial?
社交网络Social Media
优酷Video Streamming Youtube
室外宣传板Outdoor Advertising
电视广告TV Commercial
看完这条广告会影响您的购买决定吗？
After viewing this advertisement, does it change your buying decision?
是的，我想购买。Yes，I would like to buy.
中立。Neutral.
不，我不会购买No, the advertisement doesn't affect my decision.