2020 家居消费服务调研 Furniture Home Accessories Purchase Behavior Questionnaire

此份问卷调查是对当代人们家居消费服务的一份详细调查。在此保证绝对不侵犯答卷者的个人隐私。感谢各位能够抽出宝贵的时间填写这份问卷！
This questionnaire focuses on furniture purchase preferences. All answers are anonymized to protect your privacy. Thank you for taking your time and participating!

您的性别 Gender

男 Male

女 Female

年龄阶段 Age Group

18-25

26-35

36-45

45+

你的年收入水平 Your yearly income

20万以下

20-40万

41-60万

60万以上

您目前状况是Current Residence Status：

租房居住 Leasing

自购房居住 Self Purchase

自购房出租 Purchased and leasing out residence

与父母亲戚同住 Living with family

其他 Others

您认为谁对家具租赁服务有需求 Who do you think benefits the most from furniture rentals? (多选 Multiple option)

办公，写字楼 Offices

餐饮，咖啡，酒店 Restaurants, cafés, hotels

服务式公寓 Serviced apartments

住宅 Residential homes

你偏向喜爱哪种类型的家居装修风格？What deco style do you prefer? (多选 Multiple option)

中式传统 Traditional Chinese

新中式风格 Modern Chinese

现代简约 Modern Minimalist

欧式古典 European Classical

田园风格 Countryside/Farmhouse

其他 Others

假设你正在考虑置换家具看中了一套家具，在经济条件允许的情况下你会考虑选择哪种消费形式？
Assume you have found a furniture set you’d like to purchase, what payment option would you choose?

一次性全款支付购买 Full payment purchase

选择“以租代购”，根据你选择租赁的时长（如半年/一年/两年）只需每月支付一定比例的租金即可就能拥有使用心意的家具/家居产品，租赁服务期间更可享受增值服务（如免费配送及根据需要在租赁期间更换已选择的家具/家居产品）Choose leasing service: you can bring back your favourite piece of furniture by only paying small amount monthly fee which according to your chosen leasing period(6month/1year/2years), in the meanwhile you can also enjoy the extra benefit of leasing service(e.g. allow exchanging furniture during leasing period)

如果有品牌平台能提供家居/家具租赁服务，请将以下服务按您的考量重要性打分（3分最重要，1分最不重要）：
For a new furniture rental service, please rate the following’s importance (3 being most important, 1 being not important)

提供正品品牌选择 Genuine brand products ____________

产品质量 Product quality ____________

是否新旧 Condition of product ____________

产品价格 Price ____________

产品款式/颜色 Range of styles and colors ____________

押金交纳/返还Deposit return policy ____________

实物样品展示 Ability to see and feel actual product ____________

租赁服务期内允许更换其他产品 Ability to change products within rental period ____________

客户服务：包括客服沟通，产品配送、维修、更换等服务 Customer service including communication, shipping, repairs, and exchanges ____________

您认为月租金应当占物品零售价值的多少合理？
How much should monthly rental furniture cost in relation to the retail price of the product?

10%以下 Below 10%

10%

11%～20%

20%以上 Above 20%

您认为哪些产品更适合以租赁的形式来使用？
What products would you consider renting? (多选 Multiple option)

沙发Sofa

餐椅，餐桌 Dining table and chairs

床 Bed

柜体 Cabinets

书桌，椅子 Working desk and chair

家居用品：如灯饰，地毯等 Furnishings e.g. lighting and carpets

您可接受已租赁产品的到货周期最长时间是？
What is your longest acceptable shipping time for furniture rentals?

7天 Days

10天 Days

14天 Days

您对租赁的家具的安装方式更倾向于哪种形式？
Which assembly service for rented furniture would you prefer?

自行安装 Self assemble

有偿上门安装 Paid sevice

您是否愿意接受有偿更换产品服务?
Are you likely to accept a paid exchange service?

愿意 Yes

不愿意 No

是否考虑接受收费会员制?
Would you consider a paid member subscription service for furniture rental ?

付费会员福利包括但不局限于以下几项

Paid member subscriber benefits could be but not limited in below:

- 免费运输及安装 Free shipping and installation
- 享受月租金优惠 Discounted rental fee
- 购买已租赁产品承诺低于市场零售价

Discounted purchase way lower than retail price should your buy the furniture
- 每个会员周期可以享受一次免费产品更换服务（此服务可以累积到下个会员周期）
Free exchange service during subscription period (Could accumulate)-

愿意 Yes

不愿意 No

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