Which gender do you identify as? 请问您如何定义您的性别呢？
13-18
19-30
31-40
Above 40大于40岁
where do you live in China? E.g. Shanghai 请问您在中国的哪所城市居住？例如.上海
Please specify your occupation. E.g. Teacher 请问您的职业是？例如.老师
What is your education level?
您的学历是？
Primary School小学
Middle School 初中
High Schoo高中
Undergraduate 大学本科学历
Above Undergraduate 本科以上学历
what is your monthly income? 请问您的月收入是多少？（£为英镑货币符号）
Under £1000约合人民币8,850元以内
£1000 - £2000约合人民币8,850-17,700元
£2000 - £3000约合人民币17，700-26,550元
Above£3000高于人民币26,550元
Have you ever consumed Starbucks products?
您曾经消费过星巴克产品吗？
If the answer to above if no, why? If yes, please ignore it.
如果在上一题目您选择了未喝过星巴克咖啡，请问原因是？如果你选择了喝过星巴克咖啡，请忽略此题。
How often do you visit Starbucks per month?
您每月多久去一次星巴克？
0
1-5
6-10
11-15
More than 1515次以上
Who do you usually go to Starbucks with?
您通常和谁一起去星巴克？
Alone独自一人
Partner伴侣（含男女朋友）
Friends朋友
Work colleagues同事
Classmates同学
Clients客户
Why do you go to Starbucks?
请问你为什去星巴克呢？
As a customer, do you enjoy Starbucks beverage and food in-store or takeaway?
作为消费者，您在店内还是外卖时享受星巴克的饮料和食品？
In-store堂食
Takeaway外卖
A mixture of both两者皆可
How much time do you normally spend at Starbucks per visit?
您每次会在星巴克内停留多长时间呢？
Less than 30 minutes小于30分钟
30 minutes to 1 hour30分钟至1小时
Within 2 hours两小时以内
More than 2 hours大于两小时
In general, do you like Starbucks?
总体的来说，你喜欢星巴克咖啡嘛？
How do you regard Starbucks as a brand?
您如何看待星巴克这个品牌？
Rate Starbucks by its overall performance.
Very bad非常差
Bad差
Neutral一般
Good好
Very Good非常好
How likely are you to recommend Starbucks to your friends?
Very unlikely非常不太可能
Unlikely不太可能
Likely可能
Very Likely极有可能
What other coffeehouses have you been to that are close competitors of Starbucks in China?
您在中国去过星巴克之外其他咖啡店吗？（下列选项为星巴克中国的最主要商业竞争对手）
Costa咖世家
Luckin Coffee 瑞幸咖啡
Maan Coffee漫咖啡
Pacific Coffee 太平洋咖啡
McCafe麦当劳咖啡
How do you rate the quality of Starbucks main competitors (mentioned above) in China?
您如何评价星巴克在中国的主要竞争对手的质量？
Do you think that Starbucks is more accessible than competitors e.g. Luckin Coffee, Costa, McCafe etc.
星巴克店铺的地理位置是否比其竞争对手更容易找到？（星巴克中国主要竞争对手如下：瑞幸咖啡、咖世家、麦当劳咖啡等）
If you do not choose Starbucks over competitions, then why do you not?
如果您没有选择星巴克咖啡，那为什么不选择星巴克呢？
If you choose Starbucks over other competing coffee companies, why do you do so?
如果你选择星巴克咖啡，为什么您选择星巴克而不是其他竞争性咖啡公司？
Rate the ambience of Starbucks 1 – 5
1. Very dissatisfied 2.Dissatisfied 3. Neutral
4. Satisfaction 5. Very Satisfaction
评价星巴克1 – 5的氛围
1. 非常不满意 2. 不满意 3. 一般 4.满意 5.非常满意
How satisfied are you with Starbucks employees service?
您对星巴克员工服务的满意度如何？
Very Satisfied非常满意
Somewhat Satisfied还算满意
Neither Satisfied nor Dissatisfied既不满意也不满意
Somewhat Dissatisfied有些不满意
Very Dissatisfied非常不满意
Do you find Starbucks service prompt？
你觉得星巴克的服务快捷吗？
Do you follow Starbucks coffee on social media accounts?
您是否在社交媒体帐户上关注星巴克咖啡？
If so, which accounts do you follow them on?
如果是这样，您会关注哪些帐户？
WeChat 微信
Alipay 支付宝
Weibo 微博
Foreign social media. E.g. Facebook国外社交媒体 比如:脸书
Are you a member of the Starbucks loyalty scheme ? 您是星巴克会员吗?
Do you think that Starbucks should offer more promotional offers like sales and coupons ?
您认为星巴克应该提供更多促销优惠，例如销售和优惠券吗？
Where have you seen adverts for Starbucks Coffee in China in the past?
Social Media社交媒体
Billboards广告牌
TV电视
Websites网站
Have you been influenced to purchase in Starbucks due to advertising?
您是否因广告影响而购买星巴克的产品？
Do you think Starbucks should advertise more?
您觉得星巴克应该投放更多广告嘛？
How important is the price to you when choosing Starbucks?
选择星巴克时，价格对您来说有多重要？
Extremely important极其重要
Very important非常重要
Somewhat important有一些重要
Not so important没那么重要
Not at all important一点都不重要
Does the price of a product determine which product you choose?
产品价格是否决定您选择哪种产品？
Which type of product do you like the most among different Starbucks products?
在不同的星巴克产品中您最喜欢哪种类型的产品？
Beverages饮品
Food食物
Merchandise纪念品
Peripheral products周边产品
Do you think the quality of the products is worth the price?
您认为星巴克产品质量是否与其售价成正比？
Do you think drinking Starbucks in China represents a higher social status or level of education？
你认为在中国喝星巴克是否代表了更高的社会地位或更高受教育的水平？
Do you have any comments or suggestions that Starbucks could take on to be more successful in China?
您对星巴克可以在中国市场的进一步成功有任何宝贵的建议吗？