Analysis on the Factors of Consumers Perception of Cross-border E-commerce Brands

Hi~ This questionnaire is a dissertation survey and is not used for other purposes. All information you fill in will be strictly protected. Thank you for your time!
What is your gender?
Female
Male
In what country do you live?
Afghanistan
Albania
Algeria
Andorra
Angola
Anguilla
Antigua and Barbuda
Argentina
Armenia
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bhutan
Bolivia (Plurinational State of)
Bosnia and Herzegovina
Botswana
Brazil
British Virgin Island
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cabo Verde
Cambodia
Cameroon
Canada
Cayman Islands
Central African Republic
Chad
Chile
China
Colombia
Comoros
Congo
Costa Rica
Côte DIvoire
Croatia
Cuba
Cyprus
Czech Republic
Democratic Peoples Republic of Korea
Democratic Republic of the Congo
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Fiji
Finland
France
Gabon
Gambia
Georgia
Germany
Ghana
Greece
Grenada
Guatemala
Guinea
Guinea Bissau
Guyana
Haiti
Holy See
Honduras
Hungary
Iceland
India
Indonesia
Iran (Islamic Republic of)
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kiribati
Kuwait
Kyrgyzstan
Lao People’s Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Mauritania
Mauritius
Mexico
Micronesia (Federated States of)
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
New Zealand
Nicaragua
Niger
Nigeria
Norway
Oman
Pakistan
Palau
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Poland
Portugal
Qatar
Republic of Korea
Republic of Moldova
Romania
Russian Federation
Rwanda
Saint Kitts and Nevis
Saint Lucia
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South ‎Sudan
Spain
Sri Lanka
State of Palestine
Sudan
Suriname
Swaziland
Sweden
Switzerland
Syrian Arab Republic
Tajikistan
Thailand
The former Yugoslav Republic of Macedonia
Timor-Leste
Togo
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Turks and Caicos
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom of Great Britain and Northern Ireland
United Republic of Tanzania
United States of America
Uruguay
Uzbekistan
Vanuatu
Venezuela (Bolivarian Republic of)
Vietnam
Yemen
Zambia
Zimbabwe
Do you buy foreign goods online?
Yes
No
How important are the following factors when considering purchasing foreign products online? (1 means "totally unimportant", 5 means "strongly important", the higher the number, the more important)
Easy to use ★ ★ ★ ★ ★
Personal information is strictly protected ★ ★ ★ ★ ★
Transactions are safely (rarely fraudulent) ★ ★ ★ ★ ★
Online payment security ★ ★ ★ ★ ★
Fashionable and beautiful design ★ ★ ★ ★ ★
Product features meet my needs ★ ★ ★ ★ ★
Reasonable price ★ ★ ★ ★ ★
Please carefully recall your shopping experience on cross-border e-commerce platforms, and then choose the option that best suits.
What types of foreign products did you buy online? (multiple choice)
Arts Crafts
Automotive
Baby
Beauty Personal Care
Books
Boys Fashion
Computers
Deals
Digital Music
Electronics
Girls Fashion
Health Household
Home Kitchen
Industrial Scientific
Kindle Store
Luggage
Mens Fashion
Movies TV
Music, CDs Vinyl
Pet Supplies
Prime Video
Software
Sports Outdoors
Tools Home Improvement
Toys Games
Video Games
Womens Fashion
What is the price level you usually pay for a product online?
Cheap
Little blow normal level
Normal level
Little above normal level
Expensive
Do you have a preferred brand when purchasing certain foreign products online?
yes
No
Brand value: Which of the followings are true for the preferred brand? (multiple choice)
Product quality is Good
The Customer service attitude is satisfactory
Problems and be quickly solved
The wait time is short and ontime
The brand offers a flexible exchange and return system
The designs of the products are satisfactory
Brand awareness: How did you know your preferred brand? (multiple choice)
Page promotion of platforms (promotion of a popular product)
TV ads
Google ads
From Facebook
From Instagram
From Twitter
From Youtube
From Pinterest
Recommended by bloggers
Recommended by Friends/Family/Colleague.etc
From Other platforms
Others
Brand Trust: What makes you trust those brands? (multiple choice)
Like and believe the product producing country
Recommended by friends, colleagues, family
Frequently seen ads for this brand
Trust with sellers
Recommendations from research reports
Well-designed website
The social value of the enterprise is high (public welfare activities)
User reviews have good reputation
Others
Brand Loyalty: What is the reason you will continue to buy products of a certain brand？(multiple choice)
Trust in product quality and service
Fast product update
Novel and fashionable product design
Reasonable price and high-cost performance
Like the brand concept
Others
How important are the following factors when choosing a preferred brand? (1 means "totally unimportant", 5 means "strongly important", the higher the number, the more important)
The product is of good quality and is genuine ★ ★ ★ ★ ★
Product differentiation (with unique features, designs, and innovations) ★ ★ ★ ★ ★
Beautiful product design ★ ★ ★ ★ ★
The products have high-cost performance ★ ★ ★ ★ ★
The wait time is short ★ ★ ★ ★ ★
The brand has many promotional activities ★ ★ ★ ★ ★
The supply is sufficient supply with low out-of-stock rate ★ ★ ★ ★ ★
The product quality is good ★ ★ ★ ★ ★
The service is satisfactory ★ ★ ★ ★ ★
The brand has high social value ★ ★ ★ ★ ★
The brand has many ★ ★ ★ ★ ★
This brand has many sub-categories and can meet my specific needs ★ ★ ★ ★ ★
What is your age?
Under 18
18-24
25-34
35-44
45-54
55-64
65+
What is the highest level of education you have completed?
Did not attend school
Primary school
Junior high school
High school
Bachelor
Master
PhD
What is your approximate average household income?
$0-$24,999
$25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$124,999
$125,000-$149,999
$150,000-$174,999
$175,000-$199,999
$200,000 and up

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