Which department do you belong to?
Overseas Sales Department
Domestic Sales Department
Which market/region are you primarily responsible for? (e.g., North America, Europe, Southeast Asia, East China, South China)
What is your current position?
Frontline Sales Representative
Sales Supervisor
Key Account Manager
Channel/Distributor Management
Other
How long have you worked in this industry/at this company?
Less than 1 year
1–3 years
3–5 years
More than 5 years
What are the top 3 best-selling products/categories in your region? (Please specify the category and model, e.g., Co-extruded Decking YD-xxx)
What are the 3 slowest-selling or hardest-to-promote products in your region? (Please specify the category and model)
Which product categories should be retained as core offerings? – Hardscaping (Select up to 5)
Outdoor Decking
Siding
Ceiling Panels
Fencing
Privacy Screens
Garage Doors
Gates
Sliding Doors
Folding Doors
Pergolas
Gazebos
Planter Boxes
Accessories (Joists/Clips)
Sunshades
Smart Systems
Not Sure
Which product categories should be retained as core offerings? – Outdoor Furniture & Accessories (Select up to 3)
Tables and Chairs
Dining Tables
Lighting
Sofas
Patio Umbrellas
Coffee Tables
Fire Pits
What is the approximate customer repeat-purchase rate in your region?
High (50% or above)
Medium (20–50%)
Low (below 20%)
Not Sure
What is the approximate annual sales revenue of the region you are responsible for?
Below RMB 3 million
RMB 3–10 million
RMB 10–30 million
Above RMB 30 million
What are the most common reasons customers reject or hesitate to purchase our products? (Select up to 3)
Prices are too high
Long lead times
Limited color and finish options
Unsatisfactory surface appearance and texture
Insufficient samples
Quality complaints
Competitors have stronger brands
Other
Approximately what percentage of orders are lost due to lead times or out-of-stock situations?
Less than 5%
5–15%
15–30%
More than 30%
What is our biggest product-related weakness (excluding price) when we lose orders? (Select up to 3)
Colors and styles
Dimensions and specifications
Surface technology (co-extrusion/full encapsulation)
Completeness of the product range and accessories
For key accounts and project-based customers, please rank the following decision factors in order of importance.
Price
Lead Time
Colors and Surface Finish
Certifications
Installation Services
Which products/categories have customers actively requested that we do not currently offer? (Select up to 3)
Wider boards (200 mm)
Thicker boards
Stone-look surfaces
Matte solid colors
Modular gazebos/planter boxes
Custom privacy screens/slatted panels
Enhanced rot resistance for ground-contact applications
Recyclability/environmental sustainability features
Other
Which areas should be prioritized for development in 2027?
New Product Development
Existing Product Upgrades
Expanded Color and Finish Options
More Complete Accessory Range
Shorter Lead Times
Additional Certifications
Cost Reduction
What specific new colors, surface finishes, or specifications would you like to see? (e.g., dark walnut with pronounced grain, matte gray, lengths starting at 4 m, reversible double-sided design)
What characteristics do competing products have that we lack but customers want? Please describe any potential best-selling product features.
Which competitor brands are most important in your region? (e.g., Trex/TimberTech/Fiberon in overseas markets; Sentai/Meixin/Guofeng in China)
What are our competitors' main advantages over us? (Select up to 3)
Price
Colors and Finishes
Lead Time
Brand Strength
Certifications
Channels
Service
Surface Appearance and Texture
What are our main advantages over competitors? (Select up to 3)
Price
Colors and Finishes
Lead Time
Customization
Value for Money
Other
Which area should receive the greatest share of the 2027 product development budget?
New Product Development
Existing Product Upgrades
Lead Time and Production Capacity Improvements
Certifications and Compliance
Cost Reduction
Which hardscaping products should receive priority investment? (Select up to 5)
Outdoor Decking
Ceiling Panels
Siding
Fencing
Privacy Screens
Garage Doors
Gates
Sliding Doors
Folding Doors
Pergolas
Gazebos
Planter Boxes
Accessories (Joists/Clips)
Sunshades
Smart Systems
Which outdoor furniture and accessory products should receive priority investment? (Select up to 3)
Tables and Chairs
Dining Tables
Coffee Tables
Lighting
Sofas
Fire Pits
Patio Umbrellas
Do you have any other suggestions for the 2027 product development plan?
【For Overseas Sales Department Only】Which export certifications are we most lacking?
ICC-ES
EPD (Environmental Product Declaration)
WUI Fire Certification
CE Marking
Other
【For Overseas Sales Department Only】How do product preferences differ across target countries (e.g., wider boards in the US vs. narrower boards in Europe; warm tropical tones vs. cool grays)? Do we already have corresponding SKUs to meet these preferences?
【For Overseas Sales Department Only】Do we need overseas warehouses, localized packaging, or assembly instructions? Please specify.
【For Domestic Sales Department Only】What materials are most lacking for project-based sales and distributor channels?
Tender/Bidding Documents
Test Reports
Product Sample Catalogs
Other
【For Domestic Sales Department Only】Is the price separation between distributor purchase prices and end-customer retail prices clearly defined and effectively maintained?
Clear and Well-Defined
Generally Clear
Unclear
Not Sure
【For Domestic Sales Department Only】Do we need to use online channels to generate leads by offering samples?
Yes – 1688
Yes – Douyin
Yes – Xiaohongshu
Not Needed for Now