Professions draw upon a specialized body of knowledge based primarily on which one of the following?
A. Firsthand experience shared at professional meetings
B. Conventional wisdom and on–the–job experience
C. Theory developed through research
D. Case studies and descriptive research
E. Newspaper reports about the profession
The body of knowledge is ed in both scholarly and trade publications. Which of the following publications is targeted primarily to practitioners, with articles about their day-to-day problems and techniques to overcome them?
A. Public Relations Tactics
D. Public Relations Review
B. Public Relations Strategist
E. PR Week
C. Journal of Public Relations Research
According to the late Edward L. Bernays and other advocates, licensing is necessary to preserve the well–being of society by doing which one of the following?
A. Regulate the access to top posts in the field to the most senior practitioners
B. Exclude those who are not members of professional associations
C. Create an elite of public relations practitioners
E. Excluding those not properly qualified
The argument that licensing would “professionalize the practice” has no legal basis because:
A. Controversy is not sufficient cause to regulate a practice
B. Licensing cannot be imposed simply for the benefit of an occupational group
C. There simply is no valid and reliable way to test those entering the practice
D. It is not constitutional to impose educational requirements and testing
E. The Tenth Amendment forbids regulation of occupations and admission to practice
Practitioners who successfully complete the Universal Accreditation Board’s portfolio presentation, panel interview, and computer-based examination are allowed to use which of the following after their names?
A. Licensed in Public Relations
D. Certified in Public Relations
E. Board Certified in Public Relations
C. Accredited Business Communicator
