GIFTCARD SURVEY礼品券问卷调查

Q1:1. 你的性别? Your gender?

Q2:2. 你的年龄? Your age?

Q3:3. 月收入? Your monthly income?

Q4:4. 背景? Background?

Q5:5. 你一般会给亲近的朋友和家人买什么样的礼物? What kind of gift do you usually buy for close friends and family?

Q6:6. 你一般会给普通朋友，同事或合作伙伴买什么样的礼物? What kind of gift do you usually buy for acquaintences, collegues or business partners?

Q7:7. 你会在以下何种情况下赠送礼品卡?请按百分比按比例分配，总和应为100%,比如工作相关70%，个人30%。At what occasion do you give giftcards (corporate or friend or never) ? e.g. work 70%, personal 30%, etc.

Q8:8. 在以下何种情况下，你会愿意购买礼品卡送给朋友?请多选。At whichoccasions do you send a gift/gift card to your friends? Multiple choices.

Q9:9. 你一年平均从朋友那里收到几次礼品卡(由于私人原因)? How many gift cards do you receive per year from friends (non work-related) only?

Q10:10. 你一年平均从公司或合作方那里收到几次礼品卡(工作原因)? How many gift cards do you receive per year from your company, business partners or worker union?

Q11:11. 你每次会购买价值人民币多少的礼品给朋友(私人原因)? How much do you spend per occasion for a gift for friends (non work-related) on average in RMB?

Q12:12. 你每次会购买价值人民币多少的礼品给朋友(工作原因)? How much do you spend per occasion for a gift for friends (work-related) on average in RMB?

Q13:13. 你一般收到礼品卡是什么类型?请多选。What kind of cards do you get? (Please select as many answers as necessary)

Q14:14. 如果你给朋友购买礼品卡，你会购买什么类型的礼品卡？请多选。What kind of cards would you buy? (Please select as many answers as necessary)

Q15:15. 收到什么样的礼品卡，你会开心? What kind of gift card makes you happy? (Please select as many answers as necessary)

Q16:16. 除了可在实体店兑现的礼品卡，你喜欢的可网上购物的礼品卡是什么？ 请排序。Besides gift cards for things you can redeem in a physical store, what kind of gift cards would you like to receive for consuming online? (Please rank choices by preference)

Q17:17. 你会更倾向于通过哪些渠道购买礼品卡? If you buy gift cards, which distribution channel do you prefer to buy those?

Q18:18. 如果你收到朋友送给你的礼品卡，你是否会在社交媒体上分享（微信，微博等)? Do you usually share on social media (wechat, weibo, etc.) when you receive a gift cardfrom your friend?

Q19:19. 你会希望你收到的礼品卡的图案是如何个性化？请多选。 If the gift card you receive/send had a cover picture, what kind of cover would you like? (Please select as many answers as necessary)