McDonalds Questionnaire - 问卷调查调研模板

Q1:Personal information Gender

male

female

Q2:Age

选项1

Q3:Occupation

选项1

Q4:Marital Status

选项1

Q5:Data Collection Location

选项1

Q6:Industry OverviewHow often do you typically go out to eat?

Daily

Weekly

Monthly

Once every 3 months

Once every 6 months or less

Q7:To what extent has the current economic downturn decreased your spending on eating out?

I haven’t decreased my spending.

I spend slightly less.

I spend significantly less

I avoid eating out altogether.

Q8:To what extent has the food safety problem decreased your spending on eating out?

I haven’t decreased my spending.

I spend slightly less.

I spend significantly less.

I avoid eating out altogether.

Q9:Recent Issues of MCD (CSR: A company’s sense ofresponsibilitytowards thecommunityandenvironment(both ecological and social) in which itoperates.)

CSR initiatives in China?

latest rice menu?

extending extra value meal to all day parts while increasing the price?

Q10:How would you rate your overall level of satisfaction with

MCD?

KFC?

Q11:Has your spending on a typical meal increased from the prior 6 months

No

Yes

Q12:During what time of a day do you usually visit(Select all that apply)

MCD?

KFC?

Q13:In what aspects do you think MCD is better than KFC? (Select all that supply)

MCD is better than KFC

Q14:Growth Outlook Are you likely to visit MCD more times in the upcoming 6 months, compared to the prior,if McDonald

Yes

No

Maybe