Consumer Attitudes toward Counterfeit Luxury Brands
Consumer Attitudes toward Counterfeit Luxury Brands
University of Northampton
SIMPLE QUESTIONNAIRE
This questionnaire is only for understanding of the luxury brands thought and consciousness of contemporary college students. This questionnaire survey is absolutely anonymous, definitely it will not have any negative influence on your life and study. Thanks for your participation.
thank you !
Q1:What'syourgender?
Male
Female
Q2:How old are you
18-25
26-30
31-45
46-50
50 or above
Q3:Are you?
Single
Married
Q4:What'syourlevelofeducation?
Primary school
High school
College
Undergraduate
Postgraduate
PhD
Q5:Haveyoueverknowinglyboughtacounterfeitluxurybrand?
Yes
No
Q6:Areyouawareofluxurybrands?
Yes
No
Q7:Howmanytimeshaveyoupurchasedluxurygoodsthisyear?
Never
1-2 times
3-5 times
6-8 times
above 8 times
Q8:IbelievethefollowingproductsLV,Channel,Gucci,Prada, Hermes,etcare:
over priced
fine
under priced
Q9:IbelievethatonceIhaveboughtoriginalluxurygoodsIwouldnotbuycounterfeitproducts.(3=stronglyagree,1=stronglydisagree)
1
2
3
Q10:IfeelsatisfiedifIhaveagenuineluxuryproduct.(3=stronglyagree,1=stronglydisagree)
1
2
3
Q11:Ifeelpurchaseluxurygoodsisanormalactivityinmylife.(3=stronglyagree,1=stronglydisagree)
1
2
3
Q12:PeoplewhoownluxurybrandproductsmightthinkIamlowerclassifIhaveacounterfeitone.(3=stronglyagree,1=stronglydisagree)
1
2
3
Q13:IhaveagoodlivingstandardsoIdon'twantcounterfeitluxuryproductsinmylife.(3=stronglyagree,1=stronglydisagree)
1
2
3
Q14:IbelievecounterfeitluxuryproductsareworthythemoneyIpaid.(3=stronglyagree,1=stronglydisagree)
1
2
3
Q15:Ibelievethatcounterfeitproductshaveworsequalitythanauthenticbrand.(3=stronglyagree,1=stronglydisagree)
1
2
3
Q16:IbelievethatcounterfeitluxuryproductsarenotasgoodasIexpected.(3=stronglyagree,1=stronglydisagree)
1
2
3
Q17:Ifthequalityofcounterfeitsandgenuineproductsareexactlysame,Iwouldstillwanttobuythegenuineone.(3=stronglyagree,1=stronglydisagree)
1
2
3
Q18:IfIfoundthatthequalityofcounterfeitproductisbad,Imightconsiderbuyingagenuineone.(3=stronglyagree,1=stronglydisagree)
1
2
3
Q19:MyfriendshaveLVbagssoIneeditaswell.(3=stronglyagree,1=stronglydisagree)
1
2
3
Q20:IneedacounterfeitLVbagtoshowthatIamthesameasmyfriends.(3=stronglyagree,1=stronglydisagree)
1
2
3
Q21:IwouldfeelembarrassedifmyfrienddiscoveredIownedacounterfeitLVbag.(3=stronglyagree,1=stronglydisagree)
1
2
3
Q22:Counterfeitproductscanmeetmysociallifeandbrandname.(3=stronglyagree,1=stronglydisagree)
1
2
3
Q23:Iwouldbuyacounterfeitproductwithoutbrandlogo.(3=stronglyagree,1=stronglydisagree)
1
2
3
Q24:Ithinkpeoplewhobuyandsellcounterfeitluxurygoodsareunethical.(3=stronglyagree,1=stronglydisagree)
1
2
3
Q25:Iwillpurchaseluxurygoodswhenthesebrandshavesaleandpromotion.(3=stronglyagree,1=stronglydisagree)
1
2
3
Q26:Iwillpurchaseluxurygoodonsaleandpromotioninsteadofcounterfeits.(3=stronglyagree,1=stronglydisagree)
1
2
3
