Survey of advertisement on video share website.
Hello, I am a final-year student of International Business at University of Hull and I am trying to collect some data about video share website and the advertisement on it in order to complete my final essay. could you please spend at maximum 2 minutes to complete this questionnaire? I am really appreciate your help.
There are no 'right' or 'wrong' answer, so please answer the question according to your own feeling. If you are really confuse about the question please answer it as best as you can. Your answers to all the questions are confidential and for academic use only.
Q1:What is your age?
18-24
25-34
35-44
45-54
55-64
over 65
Q2:What is your gender?
Male
Female
Q3:How longtime are you spending on Internet every day?
1 hour below (not include 1 hour)
1-2 hours (not include 2 hours)
2-3 hours (not include 3 hours)
3-4 hours (not include 4 hours)
above 4 hours (include 4 hours)
Q4:When you are surfing the Internet how long are you spending on the video share website
1 hour below (not include 1 hour)
1-2 hours (not include 2 hours)
2-3 hours (not include 3 hours)
3-4 hours (not include 4 hours)
above 4 hours (include 4 hours)
Q5:The proportion that the time you spend on video share website occupied the total time that you spend on internet
1%-15%
16%-30%
31%-45%
46%-60%
above 60% (not include 60%)
Q6:Which video share website you browse the most?
YouTube
Google video
Myspace video
Yahoo video
others
Q7:What does the video share website that you choosed attract you most?
resource of video is variety
quality of video is high (resolution ratio is high)
video originality
less advertisement
others
Q8:Do you think that the advertisement in video share website is acceptable?
YES
NO
Q9:What kind of advertisement in video share website that you can accept most?
Pre-warm video advertisement (The advertisement that play before the video you want to watch)
Embedded advertisement (
Words advertisement
Animate advertisement label that around video play window
Pause advertisement
others
Q10:How long do you think the pre-warm video advertisement is acceptable?
1-15 seconds
16-30 seconds
31-45 seconds
46-60 seconds
depends on the length of the video that I want to see.
Q11:Have you ever find any information that useful through the advertisement?
Never
Seldom
Some times
Often
Always
Q12:Have you spend money on the product/service that post it advertisement on video share website？
YES
NO
Q13:How much have you spend on it?
1-10£
11-20£
21-50£
51-100£
over 100£ (not include 100£)
Q14:Have you ever clicked the link of the advertisement and browse the produce/servicewebsite and try to get more information of the product/service(misclicks is not count)
YES
NO
