Image of Peking’s Time-honored Brand

Q1:Gender

Q2:Age

Q3:The highest level of education you have completed

Q4:Nationality

Q5:Native language

Q6:The foreign language that you speak best

Q7:How good is your Chinese?

Q8:When did you arrive in Beijing? (MM/YYYY)

Q9:Is your current visit your first visit to Beijing?

Q10:What is the intended length of your stay in Beijing?

Q11:What is the main purpose of your current visit to Beijing?

Q12:Are you currently working with income? (including being self-employed, or having a temporary job)

Q13:Your current occupation (pls specify, eg engineer, teacher, etc)

Q14:In which area are you currently staying in Beijing?

Q15:How many Chinese friends do you have in Beijing?

Q16:Have you ever been to one of these places: Qianmen Street, Wangfujing, Xiushui Street, SouthLuogu lane or Nanluoguxiang, Gulou Street, Gokokuji Snack Street or Huguosi Snack Street?

Q17:Which Peking’s Time-honored Brand do you know?( multiple choice)

Q18:How do you know these Peking’s Time-honored Brand?

Q19:How many times would you go to Peking’s Time-honored Brand shops every month?

Q20:Have you ever bought or used Peking’s Time-honored Brand products?

Q21:Which Peking’s Time-honored Brand shops do you often go?

Q22:With the similar function, which product would you choose?

Q23:You choose Peking’s Time-honored Brand product because

Q24:You don’t choose Peking’s Time-honored Brand product because

Q25:How do you identify Time-honored Brand?

Q26:Where do you often buy Peking’s Time-honored Brand products?

Q27:How do you think of the price of Peking’s Time-honored Brand products

Q28:Among the following words, which best describe the Peking’s Time-honored Brand?

Q29:Among the following words, which is least applicable to as a description of Peking’s Time-honored Brand?

Q30:Which of the following measures will attract your attention to Peking’s Time-honored Brand products ? ( multiple choice)

Q31:Do you think Peking’s Time-honored Brand represents the Chinese way of life, and have a positive meaning for promoting Chinese culture?

Q32:How do you evaluate Peking’s Time-honored Brand in the following perspectives? (1=lowest,5=highest)

Q33:What souvenirs do you usually buy in Beijing for families and friends?

Q34:When you buy souvenirs, would you choose Peking’s Time-honored Brand?

Q35:Suppose your friends od relatives come to Beijing, where or which brands would you recommend?

Q36:Thank you for your cooperation, which is of great help indeed. Kindly please write down whatever you would like to express.