Impulse purchasing (冲动购买)

冲动购买是指在没有计划的情况下即时购买所遇见的商品

Q1:Are you a boy or a girl? 你是男孩还是女孩?

Boy
Girl

Q2:Do you purchase things independently? 你是自主购买商品吗?

Yes
No

Q3:How much free money do you have for a month? 你一个月有多少闲钱用来买东西?

0-300
300-800
800-3000
Over 3000

Q4:Have you ever noticed about impulse purchasing? 你注意到过生活中发生的冲动购买吗?

Never
A little 
Of course

Q5:How often do you purchase impulsively? 冲动购买在你的生活中常见吗?

Not often
Often
Very often

Q6:What do you feel are the key characteristics of impulse purchasing? 你认为什么是你冲动购买最重要的原因?

Inner feelings 内心感觉
Outlook of the product 商品的样式
Others 其他

Q7:How did you feel when you made an impulse purchase? 当你冲动购买时是一种什么样的心情或感觉?比如 满足,兴奋.

选项1

Q8:Is impulse purchasing good or bad behavior? 你认为冲动购买这种行为好还是不好?

Good
Bad
Hard to define

Q9:Do you feel guilty after impulse purchasing? 冲动购买之后你会有负罪感吗?

Yes 
No

Q10:Do you feel more guilty in impulse purchase than planned purchase? 你认为冲动购买比计划购买(平时计划好需要买的东西)更容易产生负罪感吗?

Yes
No

Q11:Who gives you negative comments for your impulse purchasing and embarrass you? 以下谁的负面评价会让你对冲动购买产生负罪感?

Boyfriend/girlfriend 恋人
Flatmates 室友
Parents 父母
Others 其他

Q12:Were you embarrassed by the price of the product that you purchased impulsively? 你会在冲动购买后因为考虑到其价格而纠结吗?

Most of time
Sometimes
Few times
Never

Q13:Did you purchase impulsively for somebody else as a gift? 你会为别人而冲动购买吗? 作为礼物。

Yes
No

Q14:Do you feel think buying things impulsively for others will be less guilty? 你会因为帮别人购买而减轻负罪感吗?也就是说送给别人后便不再关心。

Yes
No

Q15:如果你同时冲动购买了两件一样的商品, 一件作为礼物, 另一件留给自己。 你事后会更纠结吗?

会更纠结
跟买给朋友礼物一样
跟平时一样

Q16:Will the“guilt” affect future purchase decision making? 如果你有负罪感的话,会不会影响以后的冲动购买?

Yes
No
It depends 不一定
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Impulse purchasing (冲动购买)
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