Impact of Social media for Chinese Outbound Tourists (COTs) - 问卷调查调研模板

Impact of Social media for Chinese Outbound Tourists (COTs)

Dear participants, The purpose of this questionnaire is to search for the impact of social media on the whole travel planning process for Chinese Outbound Tourists. If you have ever traveled abroad and utilize social media platforms (Such as Weibo, DaoDao.com, Facebook etc.), your experiences and thoughts will be helpful and used for this academic research. Also this questionnaire will be in form of anonymity and everything you put will be confidential, please feel free to answer! Thanks for your participation and assistance in advance.

:Yourself (Q2-Q10)

Q1:Gender

Male

Female

Q2:Age

Under 18

19-28

29-38

39-48

49-58

Over 59

Q3:Education

Middle school graduate or below

High school graduate

Undergraduate

Postgraduate

PhD or above

Q4:Employment Status

Student

Part time

Self-employed

Full time

Retired

Not employed

Q5:Monthly Income Level

Under 5000 Yuan

5001-10000 Yuan

10001-20000 Yuan

20000-30001 Yuan

Over 30001 Yuan

Q6:How many times have you already traveled abroad?

1-5

6-10

11-15

16-20

21-25

26-30

Over 30

Q7:When are you getting used to social media platforms? (Multiple choice)

Pre trip (Need Recognition-Trigger your problem or needs and Information Search

During trip (Evaluation of Alternatives and Purchase Decision)

Post trip (Share information and Social interaction)

Q8:Which social media platforms are you often used when you plan your travel planning? (Multiple choice)

Weibo

Webchat

DaoDao.com

Qyer.com

Mafengwo.cn

Blog

Youku an Tudou

Facebook

Twitter

Other

Q9:Which the following formats are the most attractive for you when you are using social media platforms?(Multiple choice)

Text

Image

Audio

Video

:Information about your opinionHow much of an agreement is the following in relation to your opinion? Please tick the number that most closely reflects your opinion.1=Strongly Disagree 2=Disagree 3= Neutral 4=Agree 5=Strongly Agree

Q10:The impact of social media Pre-TRIP!

Trigger your travel aspiration because of internal stimuli such as previous satisfied travel experience

Trigger your travel aspiration because of external stimuli such as online tourists' video or blog

Minimize the risk of making wrong decisions

More transparency

High perceived credibility and availability and trustworthy

Easily trust travel information from friends and relatives who are within social nework

Easily trust travel information from online tourists who are within social nework

More trustworthy and reliable than travel agency or tour operator or television ads

Q11:The impact of social media During your TRIP!

Minimize the risk of making wrong decisions

More transparency

High perceived credibility and availability and trustworthy

Easily trust travel information from friends and relatives who are within social nework

Easily trust travel information from online tourists who are within social nework

More trustworthy and reliable than travel agency or tour operator or television ads

Form and influence easily purchase intentions and purchase decision

Make significant changes to your original holiday plans if you have already purchased travel-related product or services

Q12:The impact of social media Post-TRIP!

Actively participate in the generation or creation of travel content

Holiday experience sharing to Friends or Relatives (To provide evaluation and reviews about your destination or accommodation)

Holiday experience sharing to Internet users (To provide evaluation and reviews about your destination or accommodation)

Social interaction

Self-expression

As an aspiration for your next holidays