Analysis the New Media Interactive Out-door Advertising among college-aged population

欢迎参加本次答题

Q1:What is your gender? (性别)

Male (男)
Female (女)

Q2:Which types of media advertisement get your attention? (哪类媒体广告容易引起您的注意)

Print (文字类)
Sound (声音类)
Video (视频类)

Q3:Which form of advertisement creates a greater impact on you? (哪类广告能够对您产生更大的影响)

Just the printed words (仅是文本类)
Words with sound and visual (有声音和画面的文本)
Ads can communicate with audiences (观众可以参与互动的)

Q4:How do you usually respond to the outdoor advertising information? (您一般对于户外广告信息作何回应)

Always interested in (经常会很感兴趣)
Sometimes find them interesting (有时觉得很感兴趣)
Usually ignore them (经常忽视它们)
Extremely disgusted (非常厌恶)

Q5:Will you send or repost any advertising information to your friends and community? (您会把看到的有趣的广告信息发送或转发给您的朋友和家人吗)

Yes, as long as I think the advertising is great to share (是的,如果我认为它值得分享)
Sometimes, not often (有时会,不经常)
No, ads are annoying (不会,广告很烦人)

Q6:Have you ever actively followed any product or brand because of an outdoor advertising? (您曾经因为某个广告而主动关注某个产品或品牌吗)

Yes
No

Q7:What do you think is the most important thing of an outdoor advertising? (Optional) (你认为一个户外广告最重要的元素是什么) (多选题)

Location (位置)
Originality (创意)
Stand out (突出)
Interactive (能互动)
Interesting (有趣)
Content (内容)
Star (明星)
Audience (受众)
Time (时间)
Form (形式)

Q8:Which place do you think is much easier to remember an ad? (您觉得什么地方更容易让您记住某个广告)

Near the residence (离小区近)
Near the city center (离市中心近)
Places visited frequently (您常去的地方)
On bus stand or subway station (公交站或地铁站)

Q9:Does the information from outdoor advertising actually affect your purchasing behavior? (您会因为看到某个户外广告而去购买某产品吗)

Always (经常会)
Sometimes, depends on the product and information (有时会,取决于产品和广告信息)
Never (从不会)

Q10:What is the most attractive thing of this advertisement? (您对下面这则广告有何感受) Caribou Coffee's new hot breakfast sandwiches (Caribou Coffee新款早餐三明治的广告) [图片]

选项1

Q11:What is the most attractive thing of this advertisement? (您对下面这则广告有何感受) The bus-stop ad for a health club had a scale in the seat and displayed thesitter's weight for all to see. (健身中心再巴士站的广告,人们坐在凳子上的时候就会自动称体重,显示在屏幕上,同时还附有健康体重比的表格) [图片]

选项1

Q12:What is the most attractive thing of this advertisement? (您对下面这则广告有何感受) Adobe Live-Photoshops People into Bus-Stop Ads. (Photoshop在巴士站的广告。通过隐形摄像机和高超的PS技术,将在公交车站等车的路人P到身边的广告牌中)

选项1

Q13:Would you like to buy the product when you see this advertisement? (当您看到这些广告后会对这些广告中产品产生兴趣或想要尝试吗)

I really want to have a try (非常想尝试)
Not sure (不确定)
I don’t want to try (完全没兴趣)

Q14:Do you have any views and suggestions for outdoor advertising? (您对户外广告的发展有何意见或建议)

选项1
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Analysis the New Media Interactive Out-door Advertising among college-aged population
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